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Growing Health Profession Could Unlock Key to a Healthier America
Date:9/25/2008

th health knowledge. We have worked with national billing and coding experts to identify appropriate opportunities and CPT codes for physicians to bill for patient education. This proves to be a win-win for the patients, physicians and insurers--physicians who must demonstrate their pay-for-performance initiatives and insurers who will realize significant savings from preventing disease rather than treating it."

From 1997 until 2001, Whole Health Education® was tested at a Harvard affiliate hospital with a population of cardiac rehabilitation patients. High patient compliance and improved quality of life motivated the hospital to start a department of Whole Health Education and bring the model into four other hospital departments. Since then, Healthways, the largest national network of integrative health care providers to major insurers has identified NIWH Whole Health trained graduates as preferred providers of health advocacy, health education and health coaching services.

The concept of health coaching, which has risen in popularity in recent years, is not a new one. Many health and medical experts feel that patients' having the right kind of information and awareness to take control of their behavioral choices is prohibiting disease prevention programs from being as effective as they can be. Research has proven that educational efforts to reduce or prevent disease, such as the Whole Health Education model, can save the sizable sum of $50 per patient per month for many months after an educational session, but many believe the savings could be far greater.

"Prevention is not related to information alone," said Bernie Siegel, MD, author of Love, Magic & Mudpies and 365 Prescriptions for the Soul. "Self destruction and addictions are not related to ignorance but to a lack of self-worth and a healthy emotional state. One must provide inspiration and, in a sense, re-parent patients so they develop self-esteem,
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