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Grocery Shoppers Are Following Stars to More Nutritious Choices
Date:9/6/2007

ory not rated is bottled waters, coffees, teas, spices and other foods with five or fewer calories per manufacturer's serving size because they are not a significant source of nutrients.

All other foods with no Stars are foods that do not meet the nutritional criteria to earn a Star.

Guiding Stars Background

Hannaford's Guiding Stars system, introduced in September 2006, has analyzed, evaluated and rated more than 25,500 food items in all Hannaford stores to date. The system features one, two or three Star ratings -- representing good, better or best nutritional value, respectively, on unit price tags throughout all Hannaford stores.

The foundation of Hannaford's Guiding Stars navigation system is a proprietary formula (patent pending) that analyzes food products and assigns them a rating. Developed by an expert scientific panel, the formula credits a food's score for the presence of vitamins and minerals, fiber and whole grains. It debits the score for trans fats, saturated fats, cholesterol, added sugars and added sodium. The criteria support the recommendations of the U.S. Dietary Guidelines for Americans 2005 and offer a quick complement to the Nutrition Facts label and the ingredient list.

Guiding Stars relies on information that is readily available to the consumer and provided through the Nutrition Facts label and the ingredient list. If the food is not packaged -- as with fruits, vegetable and meats -- the data comes from the U.S. Department of Agriculture.

Advisory panel members are from the University of North Carolina, Dartmouth School of Medicine, Tufts University, the Muskie School of Public Service at the University of Southern Maine, Harvard University and the University of California-Davis.

Hannaford Bros. Co., based in Scarborough, Maine, operates 160 stores under the Hannaford Supermarket and Hannaford Supermarket and Pharmacy names. Hannaford stores feature Guiding Stars, America's first storewide nutritio
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SOURCE Hannaford Supermarkets
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