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Grey Ribbon Crusade(TM) Promotes National Unification in the Fight Against Brain Tumors
Date:5/8/2009

Encouraging People to Become Involved During May's "National Brain Tumor Awareness Month"

WASHINGTON, May 8 /PRNewswire-USNewswire/ -- This week American Idol David Cook and his family shared the sad news of his brother's death from a brain tumor. Unfortunately many other families will suffer this same type of loss -- over 200,000 people will be diagnosed with a brain tumor in the United States this year. In an effort to bring awareness and ultimately find a cure, the newly formed consortium known as the "Heroes of Hope" announce the debut of the Grey Ribbon Crusade to commemorate National Brain Tumor Awareness month. Over 200 individuals and 48 not-for-profit charitable organizations representing all 50 states have joined together to solidify the presence of the brain tumor community while raising the level of awareness and funding for brain tumors.

Like the well-recognized pink ribbon for breast cancer awareness, the grey ribbon is the symbol for brain tumors, which are the leading cause of solid tumor death in children and affect over 200,000 people each year. People and organizations can join the cause at www.greyribboncrusade.org. There is no fee and everyone who joins will receive a grey ribbon to wear in an effort to spread awareness of the cause.

"The work the medical community can accomplish in its quest to find a cure for brain tumors is greatly enhanced by the involvement of organizations that make up 'Heroes of Hope'," said Henry Friedman, MD, Deputy Director of The Preston Robert Tisch Brain Tumor Center at Duke University Medical Center. "Now having one cohesive resource across the nation brings more focus and strength to this cause."

The Grey Ribbon Crusade seeks to create dynamic action in the drive for funding of brain tumor research through a united force against brain tumors. The goal is to increase visibility through a strong national brand; allowing for the utilization of a combined scale of accomplishments and resources, while preserving individual and organizational goals without additional financial commitment.

The Grey Ribbon Crusade website allows members to post research requiring immediate funding, events and meetings as well as shared ideas and resources. It also provides a venue for individuals to become active in their community by partnering with the nearest not-for-profit member.

The Grey Ribbon Crusade was formed after three existing charitable organizations dedicated to brain tumor research began assisting each other in distinct areas of each other's missions, while still continuing in the specific direction of their own goals. Realizing that unification carried many benefits toward finding a cure for brain tumors, they launched the "Heroes of Hope" Grey Ribbon Crusade. The concept continues to grow as those touched by the disease join forces and take action toward a cure.

The group's first fundraiser, a national text message campaign, "Hope for a Cure is at Your Fingertips" allows you to text "BRAIN" to 40579 on your cell phone, and automatically donate $5 to brain tumor research. The one time $5 donation will be added to your mobile phone bill. Verizon users should make their donation at www.greyribboncrusade.org/donate. For more information contact Lisa Kaminsky Millar at DNL1231@aol.com or at 1-866-48-4CURE (2873)


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SOURCE Heroes of Hope
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