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Grey Matter Marketing Launches Industry-Wide Medical Technology Digital Marketing Survey
Date:5/3/2013

Santa Barbara, CA (PRWEB) May 02, 2013

To better understand how the medical technology industry is addressing and utilizing social media, while navigating the regulatory challenges, Grey Matter Marketing, a full-service medical technology-focused marketing agency, is rolling out a digital marketing survey designed to poll medical technology marketing/sales executives about how they are leveraging the potential of social media to engage and learn from patients and professionals, as well as how to develop a compliant yet results-driven social media program. Grey Matter Marketing will cull the survey results into an industry guide designed specifically for medical technology marketing professionals.

The 10-minute survey closes on May 15, 2013 and can be accessed at, http://tiny.cc/5eq3vw.

According to Holley Malia, President & CEO of Grey Matter Marketing, “The survey results will help medical technology professionals better understand how their company compares to others when it comes to aligning digital marketing strategies with strategic business goals. The outcome will also provide the supporting evidence needed to recommended specific digital marketing strategies to colleagues.”

“The medical technology industry is poised to further embrace and exploit digital marketing,” added Valerie Barro, Adjunct Marketing Professor in the department of Finance, International Business and Marketing, Santa Barbara City College, and principal architect of the survey. “Medical technology firms are making strides to leverage online media as a cost-effective marketing engagement tool and a channel to identify perceptions of their products and brands in the marketplace. Our survey is designed, in part, to investigate how med tech firms perceive the influence of digital marketing with su
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