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Greenway Medical Technologies Expands Support for Physician Quality Reporting Initiative and Pay for Performance Programs

CARROLLTON, Ga., March 31 /PRNewswire/ -- Greenway Medical Technologies announced today its expanded support for quality improvement measures such as the Physician Quality Reporting Initiative (PQRI) and Pay for Performance (P4P) programs, both of which evolve and influence health information technology (HIT) adoption.

The PQRI, which was extended through 2008 by President Bush's signing of the Medicare, Medicaid, and SCHIP Extension Act of 2007, includes 119 recordable quality measures. The PQRI is a voluntary program that provides financial incentives to physicians who successfully report on a specified set of data gathered from services and procedures they provide to patients under the Medicare Physician Fee Schedule.

Greenway's flagship Electronic Health Record (EHR) solution, PrimeSuite(R), incorporates all of these measures into its daily workflow and enables physicians to create alerts for patients that meet the reporting criteria. With PrimeSuite, codes are incorporated into the clinical documentation process at the point-of-care and then aggregated with the other charge data, eliminating additional work for the administrative staff resulting from PQRI charge capture.

Along with PQRI, Greenway(R) has increased its support for various national and state level P4P initiatives that reward physicians and medical groups that meet a defined set of performance measures for quality and efficiency. In February 2008, Greenway executives attended the national P4P conference in Los Angeles to discuss the current landscape of P4P and expand upon notable successes like Bridges to Excellence, a not-for-profit organization developed by experts within the healthcare industry to expedite the adoption of health information technology and enhance the quality of patient care.

Currently, there are more than 160 P4P initiatives across the United States and a report by the Agency for Healthcare Research and Quality (AHRQ) states that the Centers for Medicare and Medicaid Services (CMS) are establishing incentive programs in 12 communities across the nation that reward EHR adoption. These incentives will be made available to as many as 1,200 small- and medium-size practices during a five year period with total payments ranging between $58,000 and $290,000 per practice.

States such as Michigan, Massachusetts and Pennsylvania have all created incentives to encourage e-prescribing while several other states have set the framework to implement widespread e-prescribing adoption within the coming years. Tennessee recently began offering grant dollars to practices that incorporate e-prescribing into their workflow. Financial incentives range from up to $3,500 per physician and $6,000 for practices that enroll in this initiative.

"It's about improving patient care and office workflow through connectivity and interoperability," said Dr. Peter N. Kaufman, chief medical officer at DrFirst, the leading provider of standalone e-prescribing services nationwide. "E-prescribing helps facilitate true connectivity between physicians, payers, pharmacies and other disparate systems, resulting in a more streamlined and efficient system."

As the number of quality improvement measures such as PQRI and P4P increase, Greenway continues to incorporate these measures into its solutions, ensuring that physicians can easily code and capture charges and receive the financial benefits associated with them.

"With the use of PrimeSuite's inherent PQRI recording abilities, we have been able to precisely and proficiently gather information on charges directly linked to the PQRI measures for our GI specialty. The available reporting allows us to directly measure the potential for return on investment," said Tracey Wieczorek, accounts management supervisor at Midwest Digestive Disease Specialists of Elmhurst, Ill. "The overall transition into this phase of coding has proven to be a straightforward and uncomplicated process thanks to the use of our EHR solution."

"We are pleased to see PQRI and P4P incentives gaining momentum within the healthcare industry as they both work to expedite the benefits of health information technology," said Justin Barnes, vice president of marketing and government affairs at Greenway Medical Technologies. "From the start, Greenway has helped lead these discussions while at the same time, developed solutions to inherently capture quality measures, thus providing our customers with yet another way to maximize their return on investment in our solutions."

About Greenway Medical Technologies Inc.

Greenway Medical Technologies provides the latest in ambulatory healthcare business solutions and services to 17,000 customers nationwide, in 30 specialties and subspecialties, by enhancing the delivery of patient care through innovative software and on-demand services that allow physician practices to function at their highest level of efficiency. Greenway's PrimeSuite is a comprehensive, interoperable component of its integrated physician's infrastructure solution, which serves as the starting point of a long-term business plan for physician practices. PrimeSuite 2007 R2, the first EHR to be certified by CCHIT(R) based on 2007 Ambulatory Certification requirements, integrates a practice's clinical, financial and administrative processes, and allows practices to increase profitability, enhance patient satisfaction and facilitate adherence to compliance guidelines. Established in 1998, Carrollton, Ga.-based Greenway Medical Technologies is a privately held company with 260 employees. For more information about Greenway, visit

About DrFirst

DrFirst is a national provider of physician connectivity services through its award-winning Rcopia electronic prescription management system. Founded in 2000, DrFirst creates innovative services targeted to physicians in both ambulatory and acute care environments. DrFirst solutions are widely integrated with practice management and electronic medical records software through its "Open Borders" program, and the company counts among its client base, not only physician practices, but major health plans, health systems and EMR vendors. More information about DrFirst can be found at

Except for the historical information contained herein, the matters discussed in the press release are forward-looking statements within the meaning of the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including but not limited to economic, competitive, governmental, and technological factors affecting the Company's operations, markets, services and related products, prices, and other factors.
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SOURCE Greenway Medical Technologies Inc.
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