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Greenwala and PETCO Announce Healthy Living, Healthy Pet Social Media Campaign
Date:2/18/2010

Greenwala, the green social network, and PETCO, the leading Pet Specialty retailer in selection of natural pet food and supplies, today announced the Healthy Living, Healthy Pet social media campaign sponsored by PETCO and benefiting The PETCO Foundation, a non-profit that has raised more than $60 million since 1999 to help promote and improve the welfare of companion animals.

Irvine, CA (PRWEB) February 18, 2010 -- Greenwala, the green social network, and PETCO, the leading Pet Specialty retailer in selection of natural pet food and supplies, today announced the Healthy Living, Healthy Pet social media campaign sponsored by PETCO and benefiting The PETCO Foundation, a non-profit that has raised more than $60 million since 1999 to help promote and improve the welfare of companion animals.

View the campaign on Greenwala here: http://www.greenwala.com/greenwala_contests/all/15-Healthy-Family-Healthy-Pet-by-PETCO

"We are excited about our partnership with PETCO on the Healthy Living, Healthy Pet campaign," said Rajeev Kapur, Chief Wala, Greenwala. "The campaigns goal is to highlight that by living a healthier life for yourself and your pet by eating right, exercising and having fun, you actually are living a greener life and minimize your impact on the planet.”

To enter the Healthy Living, Healthy Pet contest:
Visit the contest page on Greenwala.com. Submit a photo of you and your pet and describe what you and your pet are doing to live a healthier and greener lifestyle. There are three ways to win. The first place winner will be selected from the top 10 vote getters by the PETCO team and he or she will a $1000 PETCO gift card. The most viral entry as measured on Greenwala will receive a $500 PETCO gift card and the most creative pet photo and story will also win a $500 PETCO gift card.

In addition to the contest, Greenwala will also be promoting PETCO’s Generation Natural Pet presence across Twitter, Facebook and other social media vehicles. PETCO will also be the primary sponsor of Greenwala’s next generation website launch and the introduction of new services to help companies partner with Greenwala to further green their companies, and messaging to the broad green customer base. Learn more by visiting www.greenwala.com.

"PETCO is excited to sponsor this campaign focused on quality and healthy lives for families, and their pets. Greenwala’s commitment to the environment, the natural lifestyle and a better world and PETCO’s offering of the largest selection of natural, organic & holistic pet foods of any national pet specialty retailer make for a great partnership. We look forward to reading stories from the Greenwala community about how health and wellness plays a part in the lives of their pets,” said Natalie Malaszenko, Director of E-Commerce for PETCO.

Generation Natural Pet is a social media presence sponsored by PETCO and a council of its Natural, Organic and Holistic vendor partners that promotes and celebrates optimal pet health and happiness through Natural, Organic and Holistic Products. Follow PETCO’s Generation Natural Pet initiative on Facebook at http://www.facebook.com/GenNaturalPet and on Twitter @PETCO

Follow Greenwala on Facebook at http://www.facebook.com/greenwala and on Twitter at @greenwala
To have your organization participate in socially responsible campaigns, contact partner(at)greenwala(dot)com

Become a Greenwala
Socially conscious contests are open to everyone. To enter a contest, become a registered member of the Greenwala community. To become a member, go to Greenwala (http://www.greenwala.com) to create a profile, invite friends and connect with those around the world committed to sustainability.

About Greenwala Inc.
A green social networking and media company, Greenwala is an online community made of people who help others live a greener lifestyle by sharing their knowledge, green experiences and actions with friends, family and the world. Greenwala members can read expert articles, post comments and blogs, enter and vote on socially conscious contests, join or start groups, find new friends and earn points that benefit socially responsible non-profits. Learn more at www.greenwala.com. Follow company activities on Twitter at Twitter (http://twitter.com/greenwala and http://twitter.com/chiefwala ) or on Facebook (http://www.facebook.com/greenwala)

About PETCO.
PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at www.PETCO.com. Our nonprofit organization, The PETCO Foundation, has raised more than $50 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the foundation, we work with and support more than 6,200 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

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Read the full story at http://www.prweb.com/releases/2010/02/prweb3617634.htm.


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