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GreenEarth Makes Every Day Earth Day with New Online Tools to Live a Greener Life
Date:4/14/2010

o reduce energy and water usage, to specific steps to eliminate junk mail, to creative ways to be greener in the kitchen, the laundry room or in the car. Most of them save money while helping the planet, and include online links to resources and references for people wanting to learn more. “Living a greener life doesn’t have to be hard, take a lot of time or cost a lot of money,” said Mr. Maxwell. “That’s why we did this, to spread the word about the really big impact that small changes can have.”

GreenEarth is the brand name for a patented dry cleaning process that replaces petrochemical solvents with pure liquid silicone, eliminating the decades-old problem of environmental contamination. Silicone is essentially liquified sand; when released to the environment it breaks down in to three elements it is made from: sand (SiO2) and trace amounts of water and CO2. The GreenEarth process utilizes a closed loop system that allows the silicone to be continuously recycled within the machine, where its unique properties also provide excellent fabric care benefits. Approximately eighty percent of dry cleaners today use perchloroethylene, or perc, a 1940’s era cleaning solvent considered by the EPA to be an air and water contaminant. According to the EPA, exposure to perc can also lead to increased risk of cancer, eye, nose, throat and skin irritation and reduced fertility. Contamination from spills and leaks can mean millions in clean up costs. California has recently banned perc and many other states are considering similar legislation.

GreenEarth, which licenses its patented silicone-based dry cleaning technology around the world, represents the industry’s most promising alternative to perc because it solves the problem of environmental safety without burdening the dry cleaning operator with significantly increased capital equipment and/or labor costs. Less than one-third of one percent of dry
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