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Great Mother's Day Gift - Supporting Susan G. Komen for the Cure



VISTA, Calif., April 29 /PRNewswire-FirstCall/ -- Directed Electronics (Nasdaq: DEIX) is pleased to announce it has joined the fight against breast cancer with the availability of Responder LE Special Edition 2-Way Vehicle Security & Remote Start systems from Viper, supporting Susan G. Komen for the Cure. For each pink Responder LE sold, Directed will donate $13.39, with a Guaranteed Minimum Donation of $25,000.



Viper Responder LE was recognized with a prestigious Best of Innovations Award at the 2008 Consumer Electronics Show (CES), one of Directed's eight Innovations Awards. The award reflects the company's #1 market share position in aftermarket Vehicle Security & Remote Start. These are Directed's thinnest and most advanced 2-Way remote controls ever, with an ergonomic patent pending industrial design, made to fit the user's hand comfortably, enabling effortless and intuitive single-handed operation.

Other key aspects of the Responder LE remote are the GhostLights(TM) that enable 2-Way operation of the transceiver, confirming that commands sent to the vehicle have been received and acted upon. These GhostLights are LED indicators concealed in the bezel, which can only be seen when illuminated. Each Responder LE Special Edition system comes with two pink remotes: one 2-Way transceiver and an identical 1-Way transmitter.

Responder LE is the most advanced and user-friendly vehicle security and remote start system in Directed's history. The user is able to start the vehicle's engine with the push of a button from up to 2,000 feet away and receive GhostLight confirmation that the vehicle has started and is either warming up (in the winter) or cooling down (in the summer.) The 2-Way remote will also vibrate or make an audible tone if the system's siren is sounding within range of the remote, alerting the user to a possible break-in attempt.

Responder LE Special Edition systems supporting Susan G. Komen for the Cure are available at Viper retailers in North America with an MSRP of $479. For more information and a store locator, please visit

Susan G. Komen for the Cure's promise is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. For more information, please contact Susan G. Komen for the Cure at 5005 LBJ Freeway, Suite 250, Dallas, TX 75244 or visit

About Directed Electronics

Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of premium home theater loudspeakers sold under the Polk Audio(R) and Definitive Technology(R) brand names, and consumer-branded vehicle security and remote start systems sold under the Viper(R), Clifford(R), Python(R) and Autostart(R) brand names. Directed is also the largest aftermarket supplier of SIRIUS satellite radios and accessories, and a major supplier of mobile audio and video. Directed markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America, and around the world. Founded in 1982, the company has more than 500 employees and operations in California, Maryland, Canada, Europe and Asia. For more information, please visit

SOURCE Directed Electronics
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