Navigation Links
Graphic warning labels improve smokers' recall of warning and health risks related to smoking
Date:6/14/2012

the research team utilized sophisticated eye-tracking technology. With this equipment, they were able to measure dwell time (total time viewing various parts of the ad, including the text or graphic warning), time to first viewing of portions of the ad to assess how attention is drawn, and fixations or the number of times they viewed each area of the ad (including the text or graphic warning). After reading the ads, each study participant also had to rewrite the warning label text to demonstrate their recall of the information.

Researchers found a significant difference in percentage correct recall of the warning label between those in the text-only versus graphic warning label condition, 50 percent vs. 83 percent. In addition, the quicker a smoker looked at the large text in the graphic warning, and the longer they viewed the graphic image, the more likely they were at recalling the information correctly.

The researchers say that the new data demonstrates that drawing attention to the warning label can improve recall of health relevant information, which may extend to improving risk perception of smoking. Additionally, attracting attention to the warning before viewing the advertisement body may change the framing of the message in the advertisement body, causing viewers to approach it with greater caution. Finally, time to first viewing has practical application to real-world settings where people may allocate only a few seconds to a print advertisement. Further study on the size, font, color, and location of text may identify the most effective way to draw attention.

"In addition to showing the value of adding a graphic warning label, this research also provides valuable insight into how the warning labels may be effective, which may serve to create more effective warning labels in the future," said Dr. Strasser. "We're hopeful that once the graphic warning labels are implemented, we will be able to make great strides in helping p
'/>"/>

Contact: Jessica Mikulski
jessica.mikulski@uphs.upenn.edu
215-349-8369
University of Pennsylvania School of Medicine
Source:Eurekalert

7

GOOD

Page: 1 2 3

Related medicine news :

1. Study examines medicare use for Mohs micrographic surgery and surgical excision for skin cancer
2. Cancer in the elderly: Research fails to keep up with demographic change
3. Aim Skin Cancer Warnings at the Young, Too, Experts Say
4. Study Spots Early Warning Signal for Sudden Cardiac Death
5. Clinical insight improves treatment with new lung cancer drug
6. Improved Stem Cell Line May Avoid Tumor Risk: Study
7. Normalizing tumor blood vessels improves delivery of only the smallest nanomedicines
8. Exercise improves quality of life during breast cancer treatment
9. IU, Regenstrief automated system aims to improve child health
10. Swallowing exercises linked with short-term improvement among patients with head and neck cancer
11. MU receives national award for using mind-body approach to improve health
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/18/2013)... few extra cups of coffee each month might help ... as primary sclerosing cholangitis (PSC), a new study suggests. ... found that drinking coffee was associated with a reduced ... cirrhosis of the liver, liver failure and biliary cancer. ... "While rare, PSC has extremely detrimental effects," ...
(Date:5/18/2013)... Orlando, FL (May 18, 2013) There are ... procedures commonly used to diagnose or treat gastrointestinal ... Week (DDW). , A study by New ... that more objective testing may substantially reduce the ... (GERD). Although GERD is believed to affect nearly ...
(Date:5/18/2013)... Assisted living and retirement communities have ... comfort of their residents. Systems Technologies is well-acquainted ... effective and cost-efficient solution – VisionLink Wireless Nurse ... communications solution that helps nurses provide the highest ... privacy. , The VisionLink nurse call ...
(Date:5/18/2013)... New York (PRWEB) May 18, 2013 ... pelvic mesh products continue to move forward in a ... Court, Bernstein Liebhard LLP reports. According to a notice ... in the Ethicon pelvic mesh litigation will be held ... 2,755 complaints have been filed in the proceeding on ...
(Date:5/18/2013)... 2013 The “World Healthcare IT Market: ... the major market drivers, restraints, and opportunities in North ... Browse , 89 market data ... on "Healthcare IT Market" , http://www.marketsandmarkets.com/Market-Reports/healthcare-information-technology-market-136.html ... reports. , The global healthcare IT market is expected ...
Breaking Medicine News(10 mins):Health News:Study Links Coffee to Lower Risk for Rare Liver Disease 2Health News:New research identifies practice changes to improve value and quality of GI procedures 2Health News:VisionLink Nurse Call System's New Features Serve the Unique Needs of Retirement Communities 2Health News:VisionLink Nurse Call System's New Features Serve the Unique Needs of Retirement Communities 3Health News:Transvaginal Mesh Lawsuits: Bernstein Liebhard LLP Notes Upcoming Case Management Conference in New Jersey Ethicon Pelvic Mesh Litigation 2Health News:Transvaginal Mesh Lawsuits: Bernstein Liebhard LLP Notes Upcoming Case Management Conference in New Jersey Ethicon Pelvic Mesh Litigation 3Health News:Healthcare IT Market to reach US$ 162.2 Billion by 2015 at a CAGR of 10.2% - New Report by MarketandMarkets 2Health News:Healthcare IT Market to reach US$ 162.2 Billion by 2015 at a CAGR of 10.2% - New Report by MarketandMarkets 3
... of phosphate in the blood are more likely to ... key indicator of atherosclerosis and future cardiovascular disease risk, ... the Journal of the American Society of Nephrology ... unidentified and modifiable cardiovascular risk factor, and could help ...
... Diluted Share, FARMINGDALE, N.Y., Nov. 13 Misonix, ... ultrasonic medical device,technology, which in Europe is used for ... conditions, today reported financial,results for its fiscal year 2009 ... President and Chief Executive Officer, and Richard,Zaremba, Senior VP ...
... Savings Over 70% Are Easily Found with Free, ... 13 With one-quarter of,Americans paying out-of-pocket to ... in coming months, PharmacyChecker.com published "Safe,Strategies for Drug ... By,shopping online at verified pharmacies in the U.S., ...
... S.C., Nov. 13 Companion Benefit,Alternatives Inc. ... and substance,abuse treatment benefits in South Carolina, ... among 23 finalists in URAC,s prestigious,Best Practices ... Awards,competition., URAC, a leading independent accrediting ...
... more stringent standards that require nurses to submit fingerprints and undergo ... years. RecordGone.com helps nurses expunge their criminal records, making it ... , ... Costa Mesa, CA (PRWEB) November 13, 2008 ...
... gender, race and/or marital status can factor into the ... gender is the most significant factor impacting overall survival, ... Multidisciplinary Symposium in Thoracic Oncology, sponsored by ASTRO, ASCO, ... National Cancer Institute, in 2008 approximately 215,020 new cases ...
Cached Medicine News:Health News:High-normal phosphate levels linked to early atherosclerosis 2Health News:Misonix Reports First Quarter Fiscal Year 2009 Financial Results 2Health News:Misonix Reports First Quarter Fiscal Year 2009 Financial Results 3Health News:Misonix Reports First Quarter Fiscal Year 2009 Financial Results 4Health News:Misonix Reports First Quarter Fiscal Year 2009 Financial Results 5Health News:Misonix Reports First Quarter Fiscal Year 2009 Financial Results 6Health News:Misonix Reports First Quarter Fiscal Year 2009 Financial Results 7Health News:Misonix Reports First Quarter Fiscal Year 2009 Financial Results 8Health News:Misonix Reports First Quarter Fiscal Year 2009 Financial Results 9Health News:PharmacyChecker.com Publishes 'Safe Strategies for Drug Savings' to Help All Americans Get Affordable Medication 2Health News:CBA's Innovative Program for Managing Depression Earns National Recognition 2Health News:RecordGone.com Helps California Nurses Expunge Criminal Records to Meet More Stringent Licensing Standards 2Health News:RecordGone.com Helps California Nurses Expunge Criminal Records to Meet More Stringent Licensing Standards 3
(Date:5/17/2013)... 2013  Sony Biotechnology Inc. ("Sony") today announced the launch ... 130um sorting chip.  Sony will also be exhibiting its newly ... Cell Sorter, the EC800 flow cytometer, and new SP6800 Spectral ... which will be held at the San Diego ... , from May 20 - 22.  ...
(Date:5/17/2013)... , May 17, 2013  ConvaTec today announced that it will ... Ken Berger , CEO, and Ed Borkowski ... ET live via telephone. To participate in the conference ... 366-0267. To participate in the conference call outside the U.S. ... The conference ID is 72195398. Participants should dial in 10 ...
(Date:5/17/2013)...  PENTAX Medical, a healthcare industry leader in ... in ultrasound imaging, recently announced renewed collaborative efforts ... innovation in the development of Endoscopic Ultrasound Systems ... PENTAX Medical endoscopic portfolio have formed one of ... This agreement will continue to grow their long-standing ...
Breaking Medicine Technology:Sony Delivers New Technology for Science to CYTO 2013 2PENTAX Medical And Hitachi-Aloka Medical Continue Joint Innovation And Global Leadership In Endoscopic Ultrasound Systems 2PENTAX Medical And Hitachi-Aloka Medical Continue Joint Innovation And Global Leadership In Endoscopic Ultrasound Systems 3
... , , OXFORD, England ... specialty,pharmaceutical company focused on the needle-free administration of solid,dose ... an,oversubscribed GBP2.7 million ( $4.3 million ) ... existing institutional and private,investors, including Hygea VCT and Oxford ...
... , NEW YORK and TOKYO ... that it has acquired iCyt Mission Technology, Inc. (iCyt), a leading ... research, through its U.S. subsidiary, Sony Corporation of America (SCA).  With ... the flow cytometry business in the life science field.  iCyt, founded ...
Cached Medicine Technology:Glide Pharma Completes Oversubscribed GBP2.7 Million ($4.3 Million) Investment Round 2Glide Pharma Completes Oversubscribed GBP2.7 Million ($4.3 Million) Investment Round 3Sony Enters the Flow Cytometry Business in Life Science Field by Acquiring iCyt 2Sony Enters the Flow Cytometry Business in Life Science Field by Acquiring iCyt 3
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
... reference laboratory and a worldwide leader in ... an extensive test menu of highly complex ... anatomic pathology. Owned by the University of ... half of the nation's university teaching hospitals ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
Medicine Products: