Navigation Links
Graphic Images on Cigarette Packs a Turn-Off for Smokers
Date:8/18/2011

THURSDAY, Aug. 18 (HealthDay News) -- Smokers are less likely to buy cigarettes if they are in plain, unbranded packages with warning labels featuring graphic images of cancer, a new study finds.

Susquehanna University researchers held an experimental auction with 404 adult smokers bidding on four different kinds of cigarette packages.

One package had a text-only warning about the health effects of smoking that covered 50 percent of one side of the pack, which meets current U.S. policy. Another had a text-only message that covered the lower half of the front, back and one side of the pack.

The third package had a text warning with a photo depicting mouth cancer, and the fourth package featured the same text warning and graphic cancer photo -- but in a plain pack with all brand color and symbols removed.

"We found that the label with just the front text warning had little effect on consumers," study co-author and professor of economics Matthew Rousu said in a university news release. "However, demand was significantly lower for packs with grotesque images, with the lowest demand associated with the plain, unbranded pack."

Bids for the plain, unbranded packs with the graphic photo of mouth cancer were 17 percent lower than the bids for packages with the current U.S. warning label.

The study appears in the September issue of the journal Health Policy.

New cigarette warning labels, including graphic images of lung and mouth cancer, are scheduled to be introduced by the Food and Drug Administration in September 2012.

"Results from our study suggest that the new health warnings with graphic pictures will reduce demand for cigarettes," Rousu said.

"Regulators should consider health warnings with graphic pictures, but also plain packaging policies for tobacco products," he added. "Color and brand imagery can support false beliefs about reduced risks of some brands."

More information

The American Cancer Society offers a guide to quitting smoking.

-- Robert Preidt

SOURCE: Susquehanna University, news release, Aug. 8, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. SOKO Fitness & Spa Group Broadens Geographic Expansion Strategy
2. Study reveals genetic link between mammographic density and breast cancer
3. CieAura has Announced the Release of a New Holographic Chip
4. Census Bureau News -- 2007 Economic Census: Health Care and Social Assistance Geographic Area Series (NAICS 62)
5. Researchers find that sociodemographic characteristics are related to a patients willingness to participate in cancer screenings
6. Research Indicates First Time Trade Show Attendees Unable to Select the Best Display Systems to Match their Budgets -- Alta Graphics Provides the Answers
7. Mammographic density and risk of breast cancer
8. Population health plays a bigger role in geographic differences in Medicare spending
9. Vast geographic differences found in drug spending under Medicare
10. MISI Company, Ltd. Acquires Cue Data Services and Expands Geographically to New England and Canada
11. Demographic disparities found among children with frequent ear infections
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Graphic Images on Cigarette Packs a Turn-Off for Smokers 
(Date:6/25/2016)... ... June 25, 2016 , ... ... issues and applications at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the ... several important health care topics including advance care planning, healthcare costs and patient ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe ... from the David Geffen School of Medicine at UCLA. He trained in Internal Medicine ... his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the ...
(Date:6/24/2016)... ... ... Those who have experienced traumatic events may suffer from a complex set of ... or alcohol abuse, as a coping mechanism. To avoid this pain and suffering, Serenity ... event. , Trauma sufferers tend to feel a range of emotions, from depression, guilt, ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with ... Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute Beauty Network, ... M. Weintraub as a prominent plastic surgeon and the network’s newest partner. ... the most handsome men, look naturally attractive. Plastic surgery should be invisible.” He ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 , ... on Thursday, July 7, 2016 , , , , LOCATION: ... , , , , EXPERT PANELISTS:  , , , ... Senior Industry Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and ... The global pharmaceutical industry is witnessing an exceptional era. ...
(Date:6/23/2016)...  Guerbet announced today that it has been named ... . One of 12 suppliers to receive ... support of Premier members through exceptional local customer service ... to lower costs. ... outstanding customer service from Premier," says Massimo Carrara ...
(Date:6/23/2016)... NEW YORK , June 23, 2016 ... rough waters, but it continues to present great opportunities ... featured companies for today: Intrexon Corp. (NYSE: ... ), Arena Pharmaceuticals Inc. (NASDAQ: ARNA ), ... Learn more about these stocks and receive your complimentary ...
Breaking Medicine Technology: