Navigation Links
Graphic Images on Cigarette Packs a Turn-Off for Smokers
Date:8/18/2011

THURSDAY, Aug. 18 (HealthDay News) -- Smokers are less likely to buy cigarettes if they are in plain, unbranded packages with warning labels featuring graphic images of cancer, a new study finds.

Susquehanna University researchers held an experimental auction with 404 adult smokers bidding on four different kinds of cigarette packages.

One package had a text-only warning about the health effects of smoking that covered 50 percent of one side of the pack, which meets current U.S. policy. Another had a text-only message that covered the lower half of the front, back and one side of the pack.

The third package had a text warning with a photo depicting mouth cancer, and the fourth package featured the same text warning and graphic cancer photo -- but in a plain pack with all brand color and symbols removed.

"We found that the label with just the front text warning had little effect on consumers," study co-author and professor of economics Matthew Rousu said in a university news release. "However, demand was significantly lower for packs with grotesque images, with the lowest demand associated with the plain, unbranded pack."

Bids for the plain, unbranded packs with the graphic photo of mouth cancer were 17 percent lower than the bids for packages with the current U.S. warning label.

The study appears in the September issue of the journal Health Policy.

New cigarette warning labels, including graphic images of lung and mouth cancer, are scheduled to be introduced by the Food and Drug Administration in September 2012.

"Results from our study suggest that the new health warnings with graphic pictures will reduce demand for cigarettes," Rousu said.

"Regulators should consider health warnings with graphic pictures, but also plain packaging policies for tobacco products," he added. "Color and brand imagery can support false beliefs about reduced risks of some brands."

More information

The American Cancer Society offers a guide to quitting smoking.

-- Robert Preidt

SOURCE: Susquehanna University, news release, Aug. 8, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. SOKO Fitness & Spa Group Broadens Geographic Expansion Strategy
2. Study reveals genetic link between mammographic density and breast cancer
3. CieAura has Announced the Release of a New Holographic Chip
4. Census Bureau News -- 2007 Economic Census: Health Care and Social Assistance Geographic Area Series (NAICS 62)
5. Researchers find that sociodemographic characteristics are related to a patients willingness to participate in cancer screenings
6. Research Indicates First Time Trade Show Attendees Unable to Select the Best Display Systems to Match their Budgets -- Alta Graphics Provides the Answers
7. Mammographic density and risk of breast cancer
8. Population health plays a bigger role in geographic differences in Medicare spending
9. Vast geographic differences found in drug spending under Medicare
10. MISI Company, Ltd. Acquires Cue Data Services and Expands Geographically to New England and Canada
11. Demographic disparities found among children with frequent ear infections
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Graphic Images on Cigarette Packs a Turn-Off for Smokers 
(Date:2/11/2016)... ... February 11, 2016 , ... According to an article ... as a weight loss dietary supplement, is being recalled due to the discovery that ... because there is not a single supplement on the market proven to help people ...
(Date:2/11/2016)... ... February 11, 2016 , ... Dr. Sadati’s recent feature ... procedures. Along with performing procedures, the magazine also highlights that Dr. Sadati has ... One of the most common procedures he performs is his natural facelift. “As ...
(Date:2/11/2016)... (PRWEB) , ... February 11, 2016 , ... The president ... DoD Military Health System but would shift more of the cost burden to military ... TRICARE-reform plan laid out in the defense budget as including limited quantifiable benefit fixes ...
(Date:2/11/2016)... (PRWEB) , ... February 11, 2016 , ... ... surgery, dermatology and women’s health, is pleased to announce the promotions of Allison ... Partners sales team, Steve Catone to executive vice president of North American capital ...
(Date:2/11/2016)... Laurel, NJ (PRWEB) , ... February 11, 2016 ... ... announces the call for nominations seeking candidates for the Board of Commissioners. Individuals ... with passion, skills and experience with diversity of clinical practice settings and across ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... 2016 Potrero Medical, Inc., the developer of the ... appointment of George M. Rapier, III , MD, to ... , WellMed is one of the nation,s largest physician ... members in Texas and ... his own internal medicine practice, he has been instrumental to ...
(Date:2/11/2016)... AAIPharma Services Corp./Cambridge Major Laboratories, Inc. ... development services for the pharmaceutical and biotechnology industries, ... in its Charleston, SC ... recent investments. Charleston ... with small-scale lyophilization. The site has invested in ...
(Date:2/11/2016)... SEOUL, South Korea , Feb. 11, 2016 Wearable posture tracker, ALEX , has ... project fully funded and just seven days left to go, ALEX is said to be delivered to ... http://photos.prnewswire.com/prnh/20160211/332248 ... ... ...
Breaking Medicine Technology: