Navigation Links
Graphic Images on Cigarette Packs a Turn-Off for Smokers
Date:8/18/2011

THURSDAY, Aug. 18 (HealthDay News) -- Smokers are less likely to buy cigarettes if they are in plain, unbranded packages with warning labels featuring graphic images of cancer, a new study finds.

Susquehanna University researchers held an experimental auction with 404 adult smokers bidding on four different kinds of cigarette packages.

One package had a text-only warning about the health effects of smoking that covered 50 percent of one side of the pack, which meets current U.S. policy. Another had a text-only message that covered the lower half of the front, back and one side of the pack.

The third package had a text warning with a photo depicting mouth cancer, and the fourth package featured the same text warning and graphic cancer photo -- but in a plain pack with all brand color and symbols removed.

"We found that the label with just the front text warning had little effect on consumers," study co-author and professor of economics Matthew Rousu said in a university news release. "However, demand was significantly lower for packs with grotesque images, with the lowest demand associated with the plain, unbranded pack."

Bids for the plain, unbranded packs with the graphic photo of mouth cancer were 17 percent lower than the bids for packages with the current U.S. warning label.

The study appears in the September issue of the journal Health Policy.

New cigarette warning labels, including graphic images of lung and mouth cancer, are scheduled to be introduced by the Food and Drug Administration in September 2012.

"Results from our study suggest that the new health warnings with graphic pictures will reduce demand for cigarettes," Rousu said.

"Regulators should consider health warnings with graphic pictures, but also plain packaging policies for tobacco products," he added. "Color and brand imagery can support false beliefs about reduced risks of some brands."

More information

The American Cancer Society offers a guide to quitting smoking.

-- Robert Preidt

SOURCE: Susquehanna University, news release, Aug. 8, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. SOKO Fitness & Spa Group Broadens Geographic Expansion Strategy
2. Study reveals genetic link between mammographic density and breast cancer
3. CieAura has Announced the Release of a New Holographic Chip
4. Census Bureau News -- 2007 Economic Census: Health Care and Social Assistance Geographic Area Series (NAICS 62)
5. Researchers find that sociodemographic characteristics are related to a patients willingness to participate in cancer screenings
6. Research Indicates First Time Trade Show Attendees Unable to Select the Best Display Systems to Match their Budgets -- Alta Graphics Provides the Answers
7. Mammographic density and risk of breast cancer
8. Population health plays a bigger role in geographic differences in Medicare spending
9. Vast geographic differences found in drug spending under Medicare
10. MISI Company, Ltd. Acquires Cue Data Services and Expands Geographically to New England and Canada
11. Demographic disparities found among children with frequent ear infections
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Graphic Images on Cigarette Packs a Turn-Off for Smokers 
(Date:6/25/2016)... , ... June 25, 2016 , ... "With 30 hand-drawn ... specific project," said Christina Austin - CEO of Pixel Film Studios. , ProHand ... all within Final Cut Pro X . Simply select a ProHand generator and ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of ... recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at Work ... Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World ... with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the ...
(Date:6/24/2016)... ... 24, 2016 , ... Dr. Amanda Cheng, an orthodontist ... has extensive experience with all areas of orthodontics, including robotic Suresmile technology, ... , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It can be used ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... today at the Clinical Decision Making in Emergency Medicine conference in Ponte Vedra ... authored journal articles published in Emergency Medicine Practice and Pediatric Emergency ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016  Consumers have taken a ... have placed more emphasis on patient outcomes. ... programs in the pharmaceutical industry have evolved beyond ... pharmaceutical companies are focusing on becoming more patient-oriented ... products and services that improve health. ...
(Date:6/24/2016)... , June 24, 2016 ... Markets has announced the addition of the " ... offering. This ... and provides an updated review, including its applications in ... the total market, which includes three main industries: pharmaceutical ...
(Date:6/24/2016)... and SAN CLEMENTE, Calif. , June 24, ... -based mobile pulmonary function testing company, is now able to perform ... developed by ndd Medical Technologies , Inc. ... in hospital-based labs.  Thanks to ndd,s EasyOne PRO ® , ARL ... can get any needed testing done in the comfort of her ...
Breaking Medicine Technology: