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Grammy Winner Common, MTV, and Kaiser Family Foundation Launch Lyrics Contest to Promote HIV Testing
Date:2/14/2008

t preaching. That's what people respond to."

MTV and the Kaiser Family Foundation's over 10 year Emmy and Peabody Award-winning partnership has reached more than 100 million viewers on-air, yielded more than 1.2 million calls to the campaign's toll-free hotline (1-877-777-IYSL), and put informational guides in the hands of more than 450,000 young people. The backbone of the campaign is http://www.itsyoursexlife.com, a comprehensive online destination housed within Think.MTV.com, a new online community where young people, their friends and some of the biggest names in pop culture come together to effect positive social change.

The Think Community is dynamic, multimedia-driven and enables youth to easily learn more about the issues that matter to them most, share their opinions - via uploaded online videos, podcasts and blogs - and connect with others to make a difference. The site is one of the only to reward members for positive actions taken online or off, serving up chances to hang out with socially conscious celebs, access to exclusive MTV events, exposure on MTV and other national media outlets, as well as grants, scholarships and more. Think.MTV.com was built with the help of financial support and expertise from founding partners the Case Foundation, Bill & Melinda Gates Foundation, Goldhirsh Foundation and MCJ Amelior Foundation. For more information or to build a profile and become involved, visit Think.MTV.com.

ABOUT THE COMMON GROUND FOUNDATION

The Common Ground Foundation is dedicated to the empowerment and development of urban youth in the United States through education. Additionally, our support and focus on HIV/AIDS prevention programs targeted toward youth and young adults reach beyond our national borders and serve communities throughout Africa.

The Common Ground Foundation was created by Hip Hop artist, actor and children's author Lonnie Rashid Lynn,
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SOURCE Kaiser Family Foundation
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