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Grammy Winner Common, MTV, and Kaiser Family Foundation Launch Lyrics Contest to Promote HIV Testing
Date:2/14/2008

"It's important to know your status by getting tested because HIV/AIDS is taking a lot of lives in our community and around the world. I had an uncle succumb to HIV, so I've personally felt the impact of the disease," said Grammy Award winning artist Common. "Your lyrics can really have an affect on people's lives and I've seen it happen."

"The stigma surrounding HIV remains a barrier to many people getting tested," said Tina Hoff, Vice President and Director of Entertainment Media Partnerships at the Kaiser Family Foundation. "By normalizing HIV testing, this contest seeks to make getting tested a mark of empowerment not shame."

"This contest offers our audience an amazing way to bring their words to life - through Common's voice - and will serve as a powerful way to drive home the importance of getting tested," said Ian Rowe, VP of Public Affairs and Strategic Partnership, MTV. "Aside from being a groundbreaking artist and notable actor, Common has proven to be a true leader in the fight to break the stigma associated with HIV testing, and we're proud to partner with him on this cause."

Competition details:

Write original lyrics (can be spoken word, poetry, reggae, indie ... any musical voice that best represents your message).

Entries must be one minute or less when performed.

Entries must be submitted by March 27, 2008 and can be submitted in text, audio or video form. (Please include text with any audio or video entries.)

To learn more about the competition, visit http://www.itsyoursexlife.com or http://www.aminutecontest.com.

"This is a great opportunity for young people to speak directly to their peers about such a critical issue," said James Kass, Founder and Executive Director of Youth Speaks. "By speaking creatively about getting tested, youth can educate each other withou
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SOURCE Kaiser Family Foundation
Copyright©2008 PR Newswire.
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