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Governor Rendell Announces 'Own Your Future' Campaign; Urges Consumers to Better Plan Their Long-Term Care Needs

HARRISBURG, Pa., March 26 /PRNewswire-USNewswire/ -- Governor Edward G. Rendell today announced the state's new "Own Your Future" campaign and urged Pennsylvanians to begin planning ahead to better meet their future long-term care needs.

"Planning for the future is not something that can be put off. If people do fail to prepare, it can carry very difficult and expensive consequences," Governor Rendell said. "The 'Own Your Future' campaign empowers consumers to take steps now that will give them peace of mind and improve their future quality of life."

Pennsylvania has the third largest percentage of people over age 65, trailing only Florida and West Virginia. By 2020, approximately one in four Pennsylvanians will be age 60 or older.

According to surveys cited by the U.S. Department of Health and Human Services, many consumers do not realize that standard health insurance, Medicare, and/or disability coverage do not pay for most long-term care services. Medicaid pays for some long-term care services, but only for consumers who qualify because of limited income and financial resources.

As part of Pennsylvania's "Own Your Future" outreach effort, 1.7 million state residents ages 45 to 65 are receiving letters this week from Governor Rendell that offer information about planning for the future in areas including finances, legal services, housing, health care and long-term care insurance.

Consumers may order a Long-Term Care Planning Kit by sending in a business reply card, calling a toll-free hotline at 1-866-PLAN LTC (1-866-752-6582), or by visiting The planning kit includes a guide highlighting planning resources available in Pennsylvania.

As part of the outreach effort, the Pennsylvania Insurance Department has added new resources to its Web site explaining the basics of long-term care insurance, the different types of coverage available, sample rates and policies, and complaint information. Consumers should log onto and choose "publications" on the left-navigation bar to view the new materials.

Pennsylvania and Ohio were selected to participate in the "Own Your Future" campaign, which is sponsored by the U.S. Department of Health and Human Services and the Centers for Medicare and Medicaid Services. The Pennsylvania Department of Aging is coordinating the state's participation in the outreach effort.

The Rendell administration is committed to creating a first-rate public education system, protecting our most vulnerable citizens and continuing economic investment to support our communities and businesses. To find out more about Governor Rendell's initiatives and to sign up for his weekly newsletter, visit


Gary Miller


Jane Crawford, PDA


SOURCE Pennsylvania Office of the Governor
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