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Governor Crist Proclaims Tobacco Free Florida Week Beginning February 27
Date:2/18/2009

TALLAHASSEE, Fla., Feb. 18 /PRNewswire/ -- Governor Charlie Crist has proclaimed February 27 through March 7 as Tobacco Free Florida Week to promote smoke-free living while reminding tobacco users of programs and support that are available to help them quit. During Tobacco Free Florida Week, Floridians are encouraged to take the pledge to be tobacco free on www.tobaccofreefloridaweek.com.

In partnership with FOX Sports Florida and Sun Sports, pro and college teams around the state are rallying behind the campaign. Throughout the week, Tobacco Free Florida will be the focal point of eight sporting events for the following teams: Orlando Magic, Florida State University men's basketball, Florida Marlins, Miami HEAT, Tampa Bay Rays, Florida Panthers, Tampa Bay Lightning and University of Florida men's basketball (see game schedule below). Total attendance at the eight events is projected to top 100,000 with the televised games reaching millions more across the state on Sun Sports and FOX Sports Florida.

"Tobacco Free Florida Week presents a tremendous platform for us to utilize our unique media assets, along with those of our sports team partners across the state, in a concentrated, highly-visible way and encourage Floridians to pledge to be tobacco free," said Steve Liverani, Sr. VP/GM of FOX Sports Florida & Sun Sports. "The consequences of tobacco use are well- documented and we are proud to be part of this call to action pledge campaign."

During the week, the Tobacco Free Florida Street Team and Smokifier vans will travel around the state to spread the message and host school rallies featuring athletes from Florida's pro teams.

"Tobacco Free Florida Week is an opportunity to unite Floridians against the leading cause of preventable illness, disability and premature death in
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SOURCE Tobacco Free Florida
Copyright©2009 PR Newswire.
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