Navigation Links
Government subsidies to the US film industry promote youth smoking, argue researchers
Date:8/23/2011

Governments in the UK, US and Canada are undermining tobacco prevention campaigns by subsidising top-grossing US films that contain smoking, a report by public health researchers says. The paper, published in the open access journal PLoS Medicine, argues that films with tobacco imagery should be ineligible for public funding to ensure that film subsidy programmes do not conflict with public health goals.

Earlier research shows that young people who are heavily exposed to tobacco imagery in films are about three times more likely to begin smoking as lightly exposed youths. This evidence led the World Health Organisation to recommend in 2009 that future films with scenes of smoking be given an adult content rating, to create an economic incentive for producers to leave smoking out.

The report published today says that this recommendation has been largely ignored in the UK, US and Canada. Moreover, the governments in these countries help underwrite many films that promote youth smoking with generous public subsidies.

The researchers looked at subsidies given to the American film industry in the UK, US and Canada. They estimate that between 2003 and 2009, 338 million of tax credits in Britain went to US-produced films with tobacco imagery.

Out of the "high-grossing" films that had their tobacco content monitored, 66 per cent featured tobacco imagery. Over half (57 per cent) of the films containing smoking were rated U, PG or 12A, and only 8 per cent were given an 18 certificate.

In the UK, films that meet criteria for being "British" receive an effective tax relief of 16 per cent against their British spend, or 20 per cent if its budget is below 20 million. According to data from the UK Film Council, 144 films produced by American companies were certified "British" between 2003 and 2009, constituting 15 per cent of "British" films but, between 2006 and 2008, these took an estimated three-quarters of the value of available UK film subsidies.

Lead author Dr Christopher Millett, from the School of Public Health at Imperial College London, said: "In the period we looked at, the government gave 48 million a year in tax credits to American films that feature smoking, almost all of which were rated suitable for children and adolescents. By comparison, the government spent 23 million a year less than half as much on mass media anti-smoking campaigns.

"By promoting smoking in films, the government is seriously undermining tobacco control efforts. We think film subsidy programmes should be harmonised with public health goals by making films with tobacco imagery ineligible for public subsidies. This wouldn't cost anything to implement so in the current financial climate it should be an attractive policy option."

Martin Dockrell, Director of Research at Action on Smoking and Health, said: "The research is clear: the more a young person sees smoking in films the more likely they are to try smoking themselves. The effect is probably strongest in countries like the UK where conventional tobacco advertising has been stopped. Earlier this year the Government promised to look at what more could be done to tackle the role of TV and films in stimulating smoking among children. At the moment we have a film funding system that makes the problem worse, by investing millions in films made for young people that have the effect of encouraging them to smoke."


'/>"/>

Contact: Sam Wong
sam.wong@imperial.ac.uk
44-020-759-42198
Imperial College London
Source:Eurekalert

Related medicine news :

1. Web Content Management Enables Government Transparency, Participation, and Collaboration Online
2. Federal Government Premium Review Ignores Real Factors Driving Healthcare Costs
3. Tishman Speyer Hosts Government, Union and Civic Leaders for Topping Out of Gotham Center Tower in Long Island City
4. Increased Government Scrutiny of Companies That Use Independent Contractors, Consultants, or Freelancers: Are You Ready? Learn More at Complimentary Breakfast Briefing
5. AFL-CIO President Richard Trumka to Discuss TSA Bargaining Rights on Inside Government Radio Show
6. AMA Honors Washington State Secretary of Health With Top Government Service Award
7. AMA Honors California County Supervisor With Top Government Service Award
8. AMA Honors Kansas Insurance Commissioner Sandy Praeger With Top Government Service Award
9. AMA Honors Iowa State Representative Mark Smith With Top Government Service Award
10. AMA Honors Florida Senator Don Gaetz With Top Government Service Award
11. AMA Honors Vice Admiral John Mateczun, M.D., With Top Government Service Award
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... ... 2017 , ... “The Communion of Saints: A Pastor’s Potpourri ... congregations across the United States. “The Communion of Saints” is the creation ... served congregations in seven states throughout his long career of devotion to the ...
(Date:3/23/2017)... ... March 23, 2017 , ... In 2016 the World Health Organization declared ... be four million Zika-related cases in the Americas within the next year. Lyme disease ... reported per year skyrocketing to an estimated 329,000. Yet, Zika, Lyme and other insect ...
(Date:3/23/2017)... (PRWEB) , ... March 23, 2017 , ... The physicians ... location in the greater Houston Area. The new location is located at 2255 E. ... Hospital in Springwoods Village. This newest location will provide patients living in the north ...
(Date:3/23/2017)... ... ... Texas Physical Therapy Specialists (TexPTS) is pleased to announce the opening ... is the group’s second in New Braunfels and 22nd in Texas. , TexPTS co-founder ... brings things full circle for the group, “It’s crazy to think that we opened ...
(Date:3/23/2017)... , ... March 23, 2017 , ... The IoT (Internet ... WiFi connectivity are making a huge impact on businesses and individual consumers alike. ... the IoT will have a value anywhere from $4 trillion to $11 trillion dollars ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... 24, 2017 Research and Markets has ... U.S.: Consumer Strategies" report to their offering. ... Pain Management ... and treat their physical pain, emphasizing consumer survey analysis, including ... sufferers and adults who have selected illnesses/conditions strongly associated with ...
(Date:3/24/2017)... 2017 ShangPharma, a leading life ... drug development and discovery services, technology, and ... announced today the intent for a strategic ... consolidating the Contract Research Organizations (CRO) and ... These entities include ChemPartner Shanghai, ChemPartner Fengxian, ...
(Date:3/24/2017)... Research and Markets has announced the addition of ... to their offering. ... IPF pipeline is very strong with a total of 97 drug candidates. ... and Sanofi are involved in the development of the IPF therapeutics. The ... Phase III stage, 15 are in Phase II stage, 12 are in ...
Breaking Medicine Technology: