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Got Milk? Campaign Will Recognize and Reward Moms for Their Role as the Family's Chief Health Officer
Date:5/6/2008

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For more information about the Chief Health Officer program and for details on how to win the $100,000 salary, visit whymilk.com.

About Milk

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

About USDA

The USDA Center for Nutrition Policy and Promotion (CNPP) works to improve the health and well-being of Americans by developing and promoting dietary guidance that links scientific research to the nutrition needs of consumers. CNPP is an agency of the U.S. Department of Agriculture's Food, Nutrition and Consumer Services. Project M.O.M (Mothers & Others & MyPyramid) is a multi-pronged initiative by CNPP aimed at transforming the way the American family eats. It involves government, industry, educators, consumers and the media.

About AAP

The American Academy of Pediatrics (AAP) is an organization of 60,000 primary care pediatricians and pediatric medical sub specialists dedicated to the health, safety and well-being of infants, children, adolescents and young adults.


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