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Got Milk? Campaign Will Recognize and Reward Moms for Their Role as the Family's Chief Health Officer
Date:5/6/2008

udies show that children who drink milk instead of sugar-sweetened drinks tend to be leaner and have better quality diets that are richer in essential nutrients -- particularly calcium, which is so vital for growing children.

Mom as Role Model

"Now more than ever before, moms need to lead by example and look for ways to make better choices for themselves and their families," said pediatrician Frank R. Greer, MD, chairman of the AAP Committee on Nutrition. "It's important to help kids stay physically active and offer nutritious foods and beverages, like milk, to avoid unhealthy weight gain and minimize future health risks. Moms are one of the most powerful forces that can influence the weight and eating habits of America's children."

Actress and mom Marg Helgenberger, from the hit CBS television series "CSI," will be sporting a milk mustache in the newest got milk? ad, debuting this month in Shape magazine. You can also find Marg's mustached mug in grocery store dairy cases throughout the country saluting mom as Chief Health Officer and promoting the availability of the $100,000 "mom paycheck." She says, "You're in charge of keeping your family healthy. It's time you got paid for it. Studies suggest that drinking three glasses of lowfat or fat free milk each day can help maintain a healthy weight."

Coast-to-Coast Search for America's Chief Health Officer

To help spread the word, the got milk? campaign is hitting the road to search for hometown Chief Health Officers. From May to September, Milk Mustache Mobiles will travel to 75 cities throughout the country hosting free, local events to celebrate mom and her valuable role as the family's nutritional decision maker. At each local stop during the tour, families can pose for their own milk mustache photo, sample lowfat and fat free milk from local processors and "mom-inate" a mom they know to win America's Chief Health Officer. The national winner will be featured in her own Milk Musta
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SOURCE the got milk? campaign; The Milk Processor EducationProgram
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