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Got Milk?(R) and the NBA Showcase New National Teen Health and Fitness Initiative at Democracy Prep Charter School
Date:3/19/2009

ink 3 glasses of lowfat or fat free milk a day to help get the nine essential nutrients active bodies need, including calcium, protein, vitamin D and potassium. It's a simple behavior change that can add up to make a big difference. Choosing lowfat or fat free milk over nutrient void beverages is one easy way teens can cut out empty calories and in their place, get important nutrients to help them look and feel healthy.

About Body By Milk(R)

Body By Milk(R) is part of the National Milk Mustache "got milk?" Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

About The NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, NBA games will reach 215 countries and territories in 41 languages via a record 202 television partners. The league's worldwide reach is also reflected in the 75 international players from 30 countries and territories on NBA rosters. Domestically, the NBA broadcasted 142 regular-season games on national television last season on ABC, TNT, ESPN and ESPN2, and broke attendance records for the fourth consecutive season.

NBA FIT is a league-wide, comprehensive health and wellness platform that encourages proper eating habits and promotes exercise to children and young adults. The NBA FIT initiative, which inspires youth to make healthy life decisions by maintaining nutritious eating habits and participating in regular exercise, will be supported by leag
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SOURCE Milk Processor Education Program
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