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Got Milk?(R) and the NBA Showcase New National Teen Health and Fitness Initiative at Democracy Prep Charter School
Date:3/19/2009

New York Knicks Forward Wilson Chandler and Strength and Conditioning Coach Greg Brittenham Rally Students to Get Fit By Finals, Award School with a 'got milk?' Get Fit Grant

NEW YORK, March 19 /PRNewswire/ -- New York Knicks forward Wilson Chandler along with strength and conditioning coach Greg Brittenham are rallying New York City teens to get teenagers into the fitness game as part of a new national campaign called Get Fit By Finals. The new program is part of a new partnership between the "got milk?" Body By Milk(R) Campaign and NBA FIT, the NBA's comprehensive health and wellness initiative that promotes healthy lifestyles for children, teens and adults through fitness and nutrition.

Adolescent obesity has tripled over the last two decades, so it's never been more important for teenagers to make better health and physical activity choices. That's why Get Fit By Finals calls on teens of all activity levels to take simple steps to help improve physical fitness and nutrition - such as being active for at least 60 minutes a day and drinking 3 glasses of fat free milk each day in place of sugary drinks. The new program is based on the latest federal physical activity guidelines and draws on the fitness expertise of the NBA and WNBA trainers and the nutrition expertise of NBA sports dietitians to help teens achieve their own personal fitness goals.

New York Knicks forward Wilson Chandler along with Greg Brittenham, strength and conditioning coach for the Knicks, will be at Democracy Prep Charter School on March 19, rallying students to get fit, encouraging them to sign-up for the Get Fit By Finals Challenge and presenting the school with a $1,000 "got milk?" Get Fit Grant to help them implement health and fitness programs. In addition, Democracy Prep Charter School is among thousands of other schools nationwide that have received special Get Fit activation kits
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SOURCE Milk Processor Education Program
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