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Got Milk?(R) and the NBA Showcase New National Teen Health and Fitness Initiative at Cesar E. Chavez Multicultural Center
Date:3/25/2009

teens will receive a free Personal Fitness Tracker when they sign up for the Get Fit By Finals Challenge. This exclusive online tool helps them log their minutes of daily exercise and milk consumption, journal their progress towards reaching their personal goal, and assign a "Get Fit Champion" to follow along and provide motivation. Some studies suggest journaling can be an effective way of reaching personal fitness and health goals.
  • Get Fit "To Go": Teens won't have to go far to get expert fitness tips and exclusive NBA content. The Get Fit "widget" is a one-stop shop for program information, serving up weekly videos, Daily Drills and a link to their Personal Fitness Tracker - all from the convenience of their own social network page or desktop. Teens can grab the widget at bodybymilk.com - then they're good to go!
  • Get Fit Rewards

    Getting fit can be a rewarding experience - especially with the support of Milk and the NBA. When teens join the Get Fit By Finals Challenge, they'll receive a special Get Fit rewards package featuring discounts on fitness gear. Frequent "mini-challenges" will encourage teens to show how they're getting fit for the chance to bag some sweet rewards, and teens who show how they're getting fit using their Personal Fitness Tracker will be eligible to win trips to the NBA Playoffs and a grand prize of an all-expenses-paid VIP experience at the 2009 NBA Finals. Plus, there are cool sweepstakes prizes for all teens, whether or not they join the Challenge.

    Get the Body You Want

    Being active and eating right is key to getting fit and maintaining a healthy weight - and it's important to think about what you drink, too. Regular exercise and a healthy diet that includes drinking lowfat or fat free milk is not only a healthier choice; it can also help teens look and f
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    SOURCE Milk Processor Education Program
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