Charlotte, NC (PRWEB) October 24, 2013
Theory House, the leading shopper marketing agency for retailers and brands, reported today that Retail Insights Southeast 2013, a symposium the agency presented last month, topped previous year's attendance figures by 20%. The agency attributes much of the increase to the appeal of the presenters, including Lyle Einstein, Emerging Platform Manager at Google and Jocelyn Wong, SVP of Marketing and CMO at Family Dollar.
Einstein presented findings from a study on how smartphones are transforming the in-store shopping experience. Based on a research study from Google, M/A/R/C Research, and top shopper marketing agencies, the presentation highlighted the role & opportunities for mobile in the shopping experience. Wong meanwhile, provided a personal glimpse of her experiences during her first 18 months at Family Dollar and highlighted the opportunities for brands to deliver customized promotions to meet the unique needs of Family Dollar's core shoppers.
Now in its second year, Retail Insights Southeast is an educational and networking symposium for brand marketers and retailers in the Southeast. The event has attracted retailers like Food Lion, Lowe’s, Family Dollar and Ingles Markets, brands like Coca-Cola, Clorox, Electrolux, Unilever, Rubbermaid, RSC and PepsiCo, and supporting vendors like MaxPoint, Sonoco and Classic.
This year’s event was held on September 17, 2013 at Byron’s South End in Charlotte and drew 140+ registrations. In addition to Einstein and Wong, attendees enjoyed presentations from Matt Tilley at MaxPoint, Adam Bloom from Sonoco Packaging and Jon Luther from JJ's Red Hots.
“Every year this event brings together some of the most talented brand marketers in the Southeast who share a common passion for retail,” says Jim Cusson, president at Theory House. “We’re excited to see the growth of the event, but not surprised as Charlotte is becoming a true retail epicenter.”
About Theory House
Theory House is on a mission to build North America’s next great retail brands. It helps retailers and brands thrive through a complete suite of shopper marketing services that connect with shoppers along the consumer decision journey. These services include research and insight, branding and design, retail activation, and digital engagement. More information about Theory House and its approach to shopper marketing can be found at http://www.TheoryHouse.com or by contacting Jim Cusson at 704-665-0714.
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