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Google and Family Dollar Presenters Draw Record Crowd to Retail Insights Southeast
Date:10/24/2013

Charlotte, NC (PRWEB) October 24, 2013

Theory House, the leading shopper marketing agency for retailers and brands, reported today that Retail Insights Southeast 2013, a symposium the agency presented last month, topped previous year's attendance figures by 20%. The agency attributes much of the increase to the appeal of the presenters, including Lyle Einstein, Emerging Platform Manager at Google and Jocelyn Wong, SVP of Marketing and CMO at Family Dollar.

Einstein presented findings from a study on how smartphones are transforming the in-store shopping experience. Based on a research study from Google, M/A/R/C Research, and top shopper marketing agencies, the presentation highlighted the role & opportunities for mobile in the shopping experience. Wong meanwhile, provided a personal glimpse of her experiences during her first 18 months at Family Dollar and highlighted the opportunities for brands to deliver customized promotions to meet the unique needs of Family Dollar's core shoppers.

Now in its second year, Retail Insights Southeast is an educational and networking symposium for brand marketers and retailers in the Southeast. The event has attracted retailers like Food Lion, Lowe’s, Family Dollar and Ingles Markets, brands like Coca-Cola, Clorox, Electrolux, Unilever, Rubbermaid, RSC and PepsiCo, and supporting vendors like MaxPoint, Sonoco and Classic.

This year’s event was held on September 17, 2013 at Byron’s South End in Charlotte and drew 140+ registrations. In addition to Einstein and Wong, attendees enjoyed presentations from Matt Tilley at MaxPoint, Adam Bloom from Sonoco Packaging and Jon Luther from JJ's Red Hots.

“Every year this event brings together some of the most talented bra
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