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Google, Yahoo 'Personal Trainers' Strengthen Digital Delts, Partner With Saatchi & Saatchi Healthcare Communications Group Teams in Tech Circuit Training
Date:2/7/2008

NEW YORK, Feb. 7 /PRNewswire/ -- Brand teams at a leading New York healthcare communications group are taking their digital skills to the next level at a day-long Tech Fit fair on Tuesday, February 12, 2008, at Saatchi & Saatchi Healthcare Communications Group (SSHCG) headquarters in lower Manhattan.

According to Sam Welch, SSHCG president, "Tech Fit isn't the usual show and tell one-off. It is the latest innovation in SSHCG's ongoing program of digital training, which has been a strong focus for the group for several years. This new kind of circuit training, part of our mission to inspire healthier living, will be a great workout with a serious purpose -- cutting-edge results for our clients. Tech Fit is that rare instance of all gain, no pain."

Staffers from all SSHCG agencies will partner with a highly sophisticated group of personal tech trainers from Google and Yahoo to learn the newest ways to incorporate digital technology into client marketing. After the day's interactive circuit training ends, brand teams are charged with developing plans for enhancing strategic client programs with the latest new media tools.

Stations along the training circuit feature such digital and healthcare luminaries as Sermo, Revolution Health, iMed, Ugen Media, Vibrant Media, MedTrackAlert, Pulse Media, About.com, Moey, Pointroll, Pulse Media, Tobii and Toonboom. SSHCG brand teams will gain hands-on experience with the latest new media options as they traverse the circuit.

"The goal of Tech Fit is to keep improving our digital skills and ensure that employees share in that knowledge," said Welch. "This fits with SSHCG's holistic approach to marketing, integrating new and traditional channels to keep giving clients the best options." Tech Fit involves all SSHCG agencies, including Saatchi & Saatchi Healthcare Innovations, Saatchi & Saatchi Healthcare Advertising and Saatchi & Saatchi Consumer Health+Wellness.

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