Navigation Links
Google, Yahoo 'Personal Trainers' Strengthen Digital Delts, Partner With Saatchi & Saatchi Healthcare Communications Group Teams in Tech Circuit Training
Date:2/7/2008

NEW YORK, Feb. 7 /PRNewswire/ -- Brand teams at a leading New York healthcare communications group are taking their digital skills to the next level at a day-long Tech Fit fair on Tuesday, February 12, 2008, at Saatchi & Saatchi Healthcare Communications Group (SSHCG) headquarters in lower Manhattan.

According to Sam Welch, SSHCG president, "Tech Fit isn't the usual show and tell one-off. It is the latest innovation in SSHCG's ongoing program of digital training, which has been a strong focus for the group for several years. This new kind of circuit training, part of our mission to inspire healthier living, will be a great workout with a serious purpose -- cutting-edge results for our clients. Tech Fit is that rare instance of all gain, no pain."

Staffers from all SSHCG agencies will partner with a highly sophisticated group of personal tech trainers from Google and Yahoo to learn the newest ways to incorporate digital technology into client marketing. After the day's interactive circuit training ends, brand teams are charged with developing plans for enhancing strategic client programs with the latest new media tools.

Stations along the training circuit feature such digital and healthcare luminaries as Sermo, Revolution Health, iMed, Ugen Media, Vibrant Media, MedTrackAlert, Pulse Media, About.com, Moey, Pointroll, Pulse Media, Tobii and Toonboom. SSHCG brand teams will gain hands-on experience with the latest new media options as they traverse the circuit.

"The goal of Tech Fit is to keep improving our digital skills and ensure that employees share in that knowledge," said Welch. "This fits with SSHCG's holistic approach to marketing, integrating new and traditional channels to keep giving clients the best options." Tech Fit involves all SSHCG agencies, including Saatchi & Saatchi Healthcare Innovations, Saatchi & Saatchi Healthcare Advertising and Saatchi & Saatchi Consumer Health+Wellness.

About Saatchi & Saatchi Healthcare Communications Group

Saatchi & Saatchi Healthcare Communications Group (SSHCG), a member of Publicis Healthcare Communications Group, consists of three distinct agencies providing integrated and holistic marketing solutions to its clients: Saatchi & Saatchi Consumer Health+Wellness, dedicated to motivating healthy consumer behavior; Saatchi & Saatchi Healthcare Innovations, providing innovative solutions in the challenging healthcare environment; and Saatchi & Saatchi Healthcare Advertising, keeping clients out in front of the healthcare industry. All three agencies strive to be strategic brand stewards for their clients, applying best-in-class planning, creative and account service across all marketing disciplines including advertising, promotion, digital, CRM and professional marketing. All the teams attack marketing in the same manner: insights come first to drive solid strategy followed by executional excellence. Web site: http://www.saatchihealthcare.com

About Publicis Healthcare Communications Group

Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Web site: http://www.publicishealthcare.com

About Publicis Groupe

Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.

The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Web site: http://www.publicisgroupe.com


'/>"/>
SOURCE Saatchi & Saatchi Healthcare Communications Group
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Impact of electronic personal health record on hypertension under study
2. Personality Traits Dont Affect Breast Cancer Risk
3. Granholm Looks To Make Big Bucks for Personal Injury Lawyers, Says Michigan Chamber of Commerce
4. Health and Technology Leaders Tackle Challenge of Managing Consumers Identities in Web-Based Personal Health Tools
5. Your personality type influences how much self-control you have
6. Discovery opens door to personalized asthma therapy
7. Sense of personal control influences Latinas decisions about sexual debut
8. Preschoolers nightmares less prevalent, are trait-like and associated with personality
9. Personal Fitness Training Goes Online for 2008
10. Scientists identify brain abnormalities underlying key element of borderline personality disorder
11. Adult ADHD significantly impacts on social, financial and personal aspects of life
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/17/2017)... ... 17, 2017 , ... For the first time, International Scholarship ... exhibit floor for the 2017 HIMSS Conference & Exhibition at the ... more than 40,000 healthcare industry professionals are expected at the conference, where they ...
(Date:2/17/2017)... ... February 17, 2017 , ... Empowering ... Francis' goals for each and every seminar, session and class she offers. ... five different brainwave tools which help energize creativity, focus mental functions, enhance athletic ...
(Date:2/17/2017)... ... February 17, 2017 , ... Qualis ... a finalist in the 8th Annual DecisionHealth Platinum Awards in recognition of its ... Health’s work is recognized across multiple award categories, highlighting four of the organization’s ...
(Date:2/17/2017)... ... 2017 , ... Program will serve more than 5,000 kids ... Soccer Foundation announced today that they have awarded nine grants to expand the ... soccer mentoring program, teaches kids the fundamentals of soccer while striving to help ...
(Date:2/17/2017)... ... February 17, 2017 , ... ... and focusing on all facets of clinical trial planning and management. Pharmica discussed ... engagement, and more. In addition, attendees stopping by Pharmica’s booth were able to ...
Breaking Medicine News(10 mins):
(Date:2/17/2017)... LOUIS , Feb. 17, 2017   FormFast ... has announced a new partnership with Engage , ... the United States . FormFast will serve as ... of Engage,s implementations with MEDITECH .  ... provides essential functionality to complement and enhance the electronic ...
(Date:2/17/2017)... February 17, 2017 On Thursday, ... 500 edged lower at the closing bell, while the ... the 20,000 benchmark. Moreover, five out of nine sectors ... consideration yesterday,s market sentiment, Stock-Callers.com assessed the following Medical ... PLC (NYSE: SNN ), ABIOMED Inc. (NASDAQ: ...
(Date:2/16/2017)... DUBLIN , Feb. 16, 2017 ... "Global Markets for Emerging Medical Device Technologies" report to ... ... heart valves, open procedures, general instruments, non-drug coated implantables, large ... have been in use over the last two to three ...
Breaking Medicine Technology: