Navigation Links
Good news for veggies
Date:7/17/2008

Many heavy meat eaters believe they eat a lot of meat because of the taste. But according to groundbreaking new research in the Journal of Consumer Research, the reason that a beef burger tastes better than a veggie burger to some people has more to do with values than actual taste.

Authors Michael W. Allen (University of Sydney), Richa Gupta (University of Nashville), and Arnaud Monnier (National Engineer School for Food Industries and Management, France) conducted a series of studies that examined the symbolic meaning of foods and beverages. They found that when it came to tasting meat or soft drinks, what influenced participants was what they thought they had eaten rather than what they actually ate.

The authors note that meat has an association with social power, and people who scored high in the authors' Social Power Value Endorsement measure believed that a meat-containing item tasted better than a vegetarian alternative, even when both products were actually identical (one was mis-represented). Similarly, participants who supported the values symbolized by Pepsi (Exciting Life, Social Power, and Recognition) gave a more favorable rating to the product they thought was Pepsieven though they were drinking the low-price Woolworth cola.

Participants were told that they would taste either a beef sausage roll or a vegetarian alternative roll, and that they would drink either a Pepsi or a Woolworth Homebrand cola. Some received the item they were told they would receive and some were given the similar-tasting item. Then they filled out a questionnaire about values and taste, along with their current food and soft drink consumption.

"Our present findings may have implications for efforts to promote better eating habits," write the authors. "Heavy meat eaters claim that they eat meat because it tastes better than other foods, such as meat substitutes. Our results challenge that claim. Participants who ate the vegetarian alternative did not rate the taste and aroma less favorably than those who ate the beef product. Instead, what influenced taste evaluation was what they thought they had eaten and whether that food symbolized values that they personally supported strategies that might persuade heavy meat eaters to change their diet include changing the cultural associations of fruits and vegetables to encompass values that meat eaters endorse (e.g., power and strength), or challenging heavy meat eaters' assumptions about what tastes good by using in-store (blind) taste tests or showing them results of studies such as this one."


'/>"/>

Contact: Rudy Faust
rfaust@press.uchicago.edu
773-834-0386
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Coloring Compound in Fruits, Veggies May Cut Colon Cancer Risk
2. Pollen, Fruits, Veggies Help Trigger Oral Allergy Syndrome
3. Get Your Fruits & Veggies: CDC
4. Veggies Might Ward Off Age-Linked Vision Woes
5. P.A.C.K. Week Declared in Support of Fruits & Veggies-More Matters Month
6. Fruits, Veggies Wont Lower Colon Cancer Risk
7. Fish, Fruits, Veggies May Cut Dementia Risk
8. How to help baby like fruits and veggies
9. Diet and cancer prevention: New evidence for the protective effects of fruits and veggies
10. Hidden Veggies on the go hits Whole Foods Market(R) in 2008
11. Celebrity Mom Kimberly Williams-Paisley Gets Kids to Eat Their Veggies
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... 2017 , ... Lori R. Somekh, founder of the Law Office of ... elder law and special needs planning attorneys. “Membership in ElderCounsel helps our office remain ... to network with elder law attorneys nationwide,” said Somekh. , ElderCounsel ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Global Healthcare ... scenic Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare ... activity. The fun run is geared towards children of all ages; it is ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the Christian history ... The Brink” is the creation of published author, William Nowers. Captain Nowers and ... WWII veteran, he spent thirty years in the Navy. Following his career as ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ... the introduction of an innovative new design of the shoulder pad. The shoulder ... maximum comfort while controlling your pain while using cold therapy. By utilizing ice and ...
(Date:10/12/2017)... , ... October 12, 2017 , ... HMP , ... recipient of a 2017 Folio Magazine Eddie Digital Award for ‘Best B-to-B Healthcare Website.’ ... on October 11, 2017. , The annual award competition recognizes editorial and design excellence ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... LAWRENCE, Mass. , Oct. 4, 2017 /PRNewswire/ ... developer of single-use, self-contained, illuminating medical devices, today ... National Health Surveillance Agency (or Agência Nacional ... ®. The first single-use, cordless surgical retractor with ... ONETRAC provides optimal access, illumination and exposure of ...
(Date:10/2/2017)... Labs announces the European launch of their new low volume, high ... in Cambridge, U.K on October 4th. The ... with unprecedented speed and sensitivity while using far less sample volume ... ... ...
(Date:9/27/2017)... Sept. 27, 2017  Commended for their devotion to personalized ... Ranked as number one in the South Florida Business Journal,s ... Inc. 5000 yearly list, the national specialty pharmacy has found ... Bardisa will soon be honored by SFBJ as the ... Set to receive his award in October, Bardisa ...
Breaking Medicine Technology: