Navigation Links
Good news for veggies
Date:7/17/2008

Many heavy meat eaters believe they eat a lot of meat because of the taste. But according to groundbreaking new research in the Journal of Consumer Research, the reason that a beef burger tastes better than a veggie burger to some people has more to do with values than actual taste.

Authors Michael W. Allen (University of Sydney), Richa Gupta (University of Nashville), and Arnaud Monnier (National Engineer School for Food Industries and Management, France) conducted a series of studies that examined the symbolic meaning of foods and beverages. They found that when it came to tasting meat or soft drinks, what influenced participants was what they thought they had eaten rather than what they actually ate.

The authors note that meat has an association with social power, and people who scored high in the authors' Social Power Value Endorsement measure believed that a meat-containing item tasted better than a vegetarian alternative, even when both products were actually identical (one was mis-represented). Similarly, participants who supported the values symbolized by Pepsi (Exciting Life, Social Power, and Recognition) gave a more favorable rating to the product they thought was Pepsieven though they were drinking the low-price Woolworth cola.

Participants were told that they would taste either a beef sausage roll or a vegetarian alternative roll, and that they would drink either a Pepsi or a Woolworth Homebrand cola. Some received the item they were told they would receive and some were given the similar-tasting item. Then they filled out a questionnaire about values and taste, along with their current food and soft drink consumption.

"Our present findings may have implications for efforts to promote better eating habits," write the authors. "Heavy meat eaters claim that they eat meat because it tastes better than other foods, such as meat substitutes. Our results challenge that claim. Participants who ate the vegetarian alternative did not rate the taste and aroma less favorably than those who ate the beef product. Instead, what influenced taste evaluation was what they thought they had eaten and whether that food symbolized values that they personally supported strategies that might persuade heavy meat eaters to change their diet include changing the cultural associations of fruits and vegetables to encompass values that meat eaters endorse (e.g., power and strength), or challenging heavy meat eaters' assumptions about what tastes good by using in-store (blind) taste tests or showing them results of studies such as this one."


'/>"/>

Contact: Rudy Faust
rfaust@press.uchicago.edu
773-834-0386
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Coloring Compound in Fruits, Veggies May Cut Colon Cancer Risk
2. Pollen, Fruits, Veggies Help Trigger Oral Allergy Syndrome
3. Get Your Fruits & Veggies: CDC
4. Veggies Might Ward Off Age-Linked Vision Woes
5. P.A.C.K. Week Declared in Support of Fruits & Veggies-More Matters Month
6. Fruits, Veggies Wont Lower Colon Cancer Risk
7. Fish, Fruits, Veggies May Cut Dementia Risk
8. How to help baby like fruits and veggies
9. Diet and cancer prevention: New evidence for the protective effects of fruits and veggies
10. Hidden Veggies on the go hits Whole Foods Market(R) in 2008
11. Celebrity Mom Kimberly Williams-Paisley Gets Kids to Eat Their Veggies
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/5/2016)... ... May 05, 2016 , ... MAP ... Platform, announced today that Enlightened Solutions has joined the Premier Outcomes-Driven Provider Network. ... care continuum for their patients being treated for substance use. , Enlightened Solutions ...
(Date:5/5/2016)... ... May 05, 2016 , ... Linfield College Online and Continuing Education ... by waiving the $50 application fee for all qualified applicants from May 1–14. Students ... Waiver option when applying . , With the RN to BSN ...
(Date:5/5/2016)... ... , ... Augusta Public Schools has teamed with CareDox to provide confidential and ... offices to streamline and bolster care for district students. , Augusta School District, ... schools serve 2,300 students among its six schools. , Monica Guilliams, BSN, RN, ...
(Date:5/5/2016)... ... May 05, 2016 , ... BloodHub, the ... and service orders. Blood suppliers and their hospitals use BloodHub for order ... 13,000 active users across 2,100 hospitals who use our platform to processes thousands ...
(Date:5/4/2016)... ... , ... ProList is a set of 30 self-animating bullet points created for ... easily create lists for presentations, youtube productions, and more. Simply choose from ProList’s ... perfect complement to presentation style videos. , ProList is a package of 30 self-animating ...
Breaking Medicine News(10 mins):
(Date:5/4/2016)... -- According to market research "Global Computed Tomography ... 2022 - Industry Insights by Slice Type (High, Mid and ... P&S Market Research, the global computed tomography market ... expected to grow at a CAGR of 5.0% during 2016-2022. ... expected to witness the faster growth, CAGR of 5.3%, during ...
(Date:5/4/2016)... New Jersey , May 4, 2016 ... its successful completion of an alternative public offering (APO). ... wholly owned operating company, Valeritas, Inc. and a private ... common stock at $5.00 per share. Under ... on May 3, 2016, Valeritas Holdings, Inc. will trade ...
(Date:5/4/2016)... Research and Markets has ... Myeloid Leukemia Market and Competitive Landscape Highlights ...      (Logo: http://photos.prnewswire.com/prnh/20160330/349511LOGO ) ... Competitive Landscape Highlights 2016, provides comprehensive insights ... Myeloid Leukemia epidemiology, Acute Myeloid Leukemia market ...
Breaking Medicine Technology: