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Good Nutrition Can Fuel the Whole Family, Even the Four-Legged Members
Date:7/13/2009

NASHVILLE, Tenn., July 13 /PRNewswire/ -- These days, people consider their pets a part of the family, so it is important for them to be cared for in the same way. With more than two-thirds of people(1)()consuming foods with proactive nutrients each month, it's only natural dog owners would want to provide their dogs with the same nutritional advantages they provide for themselves. Health-conscious pet owners can now supply their dogs with extra nutrients through an innovative new line of wet dog food called PEDIGREE +(TM).

The PEDIGREE +(TM) line brings together the taste dogs love with the functional benefits that help them live longer, healthier lives. Enhanced nutrients, such as glucosamine, Omega 3 fatty acids, whole grains and antioxidant-rich ingredients that boost immunity are added to six special recipes, each tailored to meet a specific health and wellness need for your dog.

"At PEDIGREE, we pride ourselves on providing dog owners with the best and most innovative products available," said Anne Herrington, Marketing Director of PEDIGREE(R) Wet. "Everything we do is a result of our love of dogs so we're excited to do our part to help prolong the human-animal relationship and we know that good nutrition is a key part of that."

The six varieties of PEDIGREE +(TM) aim to provide preventative support for many common canine concerns, such as arthritis, obesity and healthy digestion. Dogs will experience the benefit from the powerhouse of nutrients not only in the long-term, but even in as little as four weeks, thanks to the following recipes:

  • PEDIGREE +(TM) HEALTHY JOINTS RECIPE PREMIUM GROUND ENTREES with beef and rice provides natural sources of glucosamine to help maintain joint health and mobility.
  • PEDIGREE +(TM) HEALTHY IMMUNITY RECIPE CHOICE CUTS(R) in gravy with chicken and garden vegetables includes an antioxidant blend of rich carrots, tomatoes, & spinach proven to boost the immune system by helping to protect cell structure and function.
  • PEDIGREE +(TM) HEALTHY HEART RECIPE PREMIUM GROUND ENTREES with chicken and whole grains is a lower-sodium recipe that includes whole grains to promote heart health.
  • PEDIGREE +(TM) HEALTHY DIGESTION RECIPE PREMIUM GROUND ENTREES with chicken and whole grain brown rice supports healthy digestion.
  • PEDIGREE +(TM) HEALTHY SKIN & COAT RECIPE CHOICE CUTS(R) in gravy with chicken, rice and salmon provides optimal levels of Omega 3s for the healthiest skin and shiniest coat.
  • PEDIGREE +(TM) HEALTHY WEIGHT RECIPE PREMIUM GROUND ENTREES in meaty juices with chicken breast, carrots and garden greens is a low fat recipe that provides the right balance of protein and fat to help satisfy hunger and support lean muscle for optimal body condition.

"We understand that feeding your dog goes beyond what you put in his bowl; we created PEDIGREE+ to be a mealtime solution that nourishes from the inside out," commented Herrington.

The PEDIGREE +(TM) recipes are scientifically based on specialized, patented blends of nutrients developed by WALTHAM(R) Centre for Pet Nutrition. The world's leading authority on pet care and nutrition, it encompasses the expertise of respected veterinarians, universities and breed organizations throughout the world.

PEDIGREE +(TM) will be sold nationwide at mass merchandisers, grocery stores and pet specialty stores with a suggested retail price of around $1. To learn more about PEDIGREE +(TM) or to find the right food for your dog using the Food Finder tool, visit Dogsrule.com.

About PEDIGREE(R) Brand

PEDIGREE(R) Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE(R) Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources.

About Mars Petcare US

Mars Petcare U.S. is the U.S. pet care operations of Mars, Incorporated, one of the world's leading food manufacturers. Headquartered in Franklin, TN, Mars Petcare U.S. employs more than 3,000 associates in the United States, with 22 facilities nationwide and owns some of the world's favorite pet care brands, including PEDIGREE(R) Brand Food for Dogs, CESAR(R) Canine Cuisine, WHISKAS(R) Brand Food for Cats, SHEBA(R) Brand Food for Cats and THE GOODLIFE RECIPE(R) Brand

About Mars, Incorporated

Mars, Incorporated is a family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses. The confectionery division offers a wide range of products that include chocolate, gum, mints, hard and chewy candies. Headquartered in McLean, Virginia, Mars operates in more than 70 countries and distributes its world-famous brands in more than 180 countries. Mars employs more than 65,000 associates worldwide. The company's global sales are over $27 billion annually.

(R)/(TM) Trademarks (C) Mars, Incorporated 2009

(1) Attitudes and Behaviors of Gen X report, prepared by Mintel, September 2008


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SOURCE PEDIGREE Food for Dogs
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