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Good Clean Food's New Line of All-Natural Simmer Sauces for Chicken Hits Market Shelves
Date:12/4/2007

Company expanding product line, sauces earning media attention, bi-coastal

distribution underway

PORTLAND, Maine, Dec. 4 /PRNewswire/ -- Maine's Good Clean Food today announced the launch of its new line of all-natural simmer sauces for chicken. The new sauces -- Cacciatore, French Tarragon and Maine Cider -- have hit shelves at Whole Foods markets throughout the north Atlantic (MA, ME, RI) and northeast regions (NY, NJ, CT), with plans for rapid, expanded distribution already underway. This latest round of distribution adds to the company's well-received simmer sauces for seafood (Creole, Scandinavian Dill and Mediterranean), already offered at both Whole Foods and Hannaford markets from Maine down to Kentucky. Good Clean Food recently moved to national distribution, as well, through the company's website (http://www.goodcleanfood.com).

The company's hand-crafted simmer sauces, available in the refrigerated seafood and fresh poultry sections of markets, represent a whole new "quality in a jar" offering. By simply adding fresh seafood or chicken to Good Clean Food sauces, then simmering for 10-15 minutes, the entire meal is ready.

"Our sauces offer incomparable taste and convenience" noted Kurt Shisler, Founder and President of the Portland, ME-based company, "because chefs prepare them in a kitchen, not a factory, in small batches, not on a production line."

The company's new simmer sauces for chicken are being hailed for their tremendous convenience and classic flavor combinations, like a velvety French Tarragon, and rustic Cacciatore. Also gaining raves is their seasonal Maine Cider sauce made with a Maine McIntosh apple cider reduction, slow-simmered onions and fresh sage. All Good Clean Food sauces are low in fat and sodium, contain no additives, no antibiotics or GMOs. The sauces are made with fresh, high quality ingredients like shiitake mushrooms, leeks, pure, slow-simmered stocks and capers from the Mediterranean island of Pantelleria.

"People today are tired of rushing through meals," noted Rachel Ambrose, Good Clean Food's Director of Marketing. "They want healthy, flavorful options that allow them to unwind and reconnect at the table -- but don't take hours at the stove to prepare. Plus, it doesn't hurt that our sauces provide fresh, new ways to serve chicken."

Ambrose added that Good Clean Food's sauces are appealing to everyone who values a home-cooked meal, from busy working couples and parents, to weight- conscious and older cooks. "We cook from scratch, and the proof is in the jar," she said.

Since its launch this past spring, Good Clean Food has caught the attention of a growing number of food and lifestyle reporters. Most recently, the company was profiled in the Portland Press Herald ("A Couple of Bright Ideas," Oct 24th, http://tinyurl.com/3dfzvp), and by Daily Candy: Boston's popular Weekend Guide. Maine Cider sauce was featured in The Examiner newspapers, while Good Clean Food's simmer sauces for seafood earned enthusiastic recommendations from Where to Eat: Boston Editor Jill Epstein, The Forecaster and Yankee Food Service.

The company has plans underway for expanded market distribution in high- profile chain stores, according to Shisler. "It's rewarding to have significant chains recognize how unique our sauces are," he noted.

Earlier this fall, Good Clean Food announced the close of its Series A funding at nearly $1 million. The company's $2 million Series B round is underway, with plans for additional all-natural products in the works -- to include grilling, vegetarian, and seasonal sauces. Two additional simmer sauces for chicken and seafood -- Balsamic Mushroom and Japanese-style Citrus Ginger -- are slated for release in January 2008.

"It's gratifying to see the enthusiastic responses we've received about our three new chicken sauce flavors," Shisler said. "It's always a good sign when young kids, in particular, give our sauces a happy 'thumbs up'. That makes us think we're really on to something special here."

About Good Clean Food: Quality Food, Quality Time

Good Clean Food simmer sauces for dinner are as honest and pure as the company's own name. The Maine-based company's sauces were created to help busy people make home-cooked meals quickly and painlessly. Praised by customers as much for their robust flavors as for their healthy ingredients and convenience, Good Clean Food's all-natural, hand-crafted sauces represent a whole new "quality in a jar" food offering. The fresh, unprocessed sauces - - unique in today's food market -- enable home cooks to easily prepare delicious, nutritious meals in minutes. Rather than the typical "grab-and-go" dinner, diners at home will be inspired to unwind, savor and reconnect over their kitchen table. Good Clean Food sauces continue to gain recognition among enthusiastic consumers, markets and food press as being flavor-filled dinner sauces that make the whole meal.

Resources for Press:

To download hi-res and lo-res product photos, visit

http://www.frontburnerpr.com/goodcleanfood.

For further product information and a list of distributors, visit

http://www.goodcleanfood.com.

To request samples of Good Clean Food sauces, or to request an interview with President and Founder Kurt Shisler, please

contact:

Jen Beltz, Front Burner PR, LLC

Ph: 207/699-5500 jen@frontburnerpr.com


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SOURCE Good Clean Food
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