New York, NY (PRWEB) May 31, 2013
As Americans were left with dwindling disposable income after the financial crisis of 2007-08, one of the first industries to get hit was bars and nightclubs. Bars around the country were left with a steady influx of skilled bartenders while patronage consistently declined. But as the economy recovered, so has the bar and nightclub scene, and with it, the demand for experienced bartenders is once again on the rise.
In response to increasing demand, Goldstar Bartending, an industry leader in bartending training, has recently published “Highball.” Written by their team of bartending professionals, “Highball” is their official step-by-step guide to becoming a bartender. It includes detailed information on such topics as:
-the life of a bartender
-the truth about “bartending school”
-writing your bartender resume
-acing the interview
-the best ways to increase tips
-how to mix drinks like the pros
-popular drink recipes
Author and professional bartender Rob Doherty shares his enthusiasm for the art and skill of bartending in this career guide. “Despite the tricks you'll see Tom Cruise pulling in a movie like Cocktail,” Doherty explains, “real bartending doesn't usually involve juggling bottles while busting dance moves behind the bar. Becoming a professional bartender requires quite a high level of understanding—not only of drinks and bar equipment, but also of human nature. Making drinks can be a lot of fun, but it's just half of what makes a good bartender.”
This 130+ page book is written for the beginning bartender looking to break into the industry and contains dozens of color photos to help explain bartending techniques and equipment, as well as common bartender lingo that you might come across while on the job. “Highball” takes the reader from their first interview to landing their first job, and gives advice on how to keep it once they've landed it.
“Becoming a bartender isn't like becoming a lawyer or a doctor, where your degree is your ticket to landing that dream job,” Doherty says. “Regardless of your local bartending school's sales pitch, a bartending certificate or license isn't enough to get you behind the bar mixing drinks in a buzzing nightclub on a Friday night. But if you're willing to work hard and climb the ladder, head bartenders can bring in $400, $500 per night in tips alone.”
For those interested in entering a stable industry with long-term financial prospects, the latest market research seems to be giving a green light to the bar and nightclub industry. In their 2012 report, titled “Bottoms Up,” market research firm IBISWorld reports, “Over the five years to 2017, IBISWorld forecasts industry revenue to grow at an average annual rate of 2.5% to $25.7 billion.” The report goes on to state that the bar and nightclub industry will thrive, “as the economy improves, unemployment rates decline and consumers begin to spend again on luxuries like trips to drinking establishments.” Barring another economic meltdown, bartenders will remain in high demand for quite some time to come.
“Highball” is priced at $37 and can be purchased from the Goldstar Bartending website at http://www.breakintobartending.com. It is available for immediate PDF download and offers a 90-day money back guarantee. Additionally, every purchase of “Highball” comes with free lifetime updates.
Read the full story at http://www.prweb.com/releases/2013/5/prweb10790662.htm.
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