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Gold's Gym Passes Massive $22 Billion Fitness Stimulus Package
Date:4/14/2009

Company Empowers Consumers to Strengthen the Health of the Country with Free Membership Passes, Health Audits and a Free Exercise Guide

DALLAS, April 14 /PRNewswire/ -- In an effort to strengthen the health of the nation, Gold's Gym has put together its own version of a stimulus package that is sure to generate bi-partisan support. The $22 billion Fitness Stimulus package is designed to empower Americans to not only improve their fitness levels, but to help improve the health of the economy as well.

The multi-pronged stimulus package focuses on three key areas: giving Americans an opportunity to work out for free, helping them assess their current fitness levels and providing them with a "how-to" guide on starting a successful exercise regimen. This approach includes $11 billion in free 7-day passes to Gold's Gym (one for every American over the age of 18), $11 billion in free health audits by a Gold's Gym personal trainer and a free exercise guide, which is available at www.goldsgym.com/stimulus.

Every year, more than $1 trillion is spent on common diseases that could have been prevented through a healthy nutrition and exercise program. The Fitness Stimulus campaign is an effort to raise awareness for the fact that exercise can play a big part in reducing the nation's health care costs.

"With obesity-related healthcare costs tripling over the last two decades, there's no question that Americans need to make more time for health and fitness," said Robert Reames, Gold's Gym Fitness Institute expert. "An unhealthy lifestyle is costly to both an individual's health and to the country as a whole. The package hopes to correct this problem by empowering people to take control of their lives and play a role in fixing the struggling economy by saving the U.S. billions of dollars in preventable health care costs."

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SOURCE Gold's Gym
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