CHARLESTON, S.C., July 6 /PRNewswire/ -- GoldenAgeMedical.com, a leading online retailer of adult diapers and other incontinence products, has announced a dramatic move into national television advertising in order to boost market share. Mr. Tony Edney, president of GoldenAgeMedical.Com explained, "We are not reducing our traditional web marketing efforts at all; we are simply expanding into television advertising in order to broaden our branding efforts."
The specialty online retailer is attempting to capture market share during the recession as its competitors suffer from weak sales. "Our sales volume has actually been increasing," said Mr. Edney who continued, "I think it is the same phenomenon that Wal-Mart has experienced, discount retailers are enjoying a boom season while everyone else is wondering what happened. We have decided that now is our time: We are investing in our future by returning all profits into our marketing efforts."
GoldenAgeMedical.Com is still working on several ads that will begin airing as the new Fall TV season begins. One thirty-second spot ad is available on their website: View the adult diapers TV test ad here.
It remains to be seen if this will be an effective strategy. Even Mr. Edney concedes this point: "It is an experiment. We think it will work, but we will know for sure by Christmas." The company also plans to expand its efforts at affiliate marketing and traditional web promotion and will be carefully measuring how effective each method is. GoldenAgeMedical.Com has set its sights on capturing 20% of the incontinence products market by January, 2010.
We are focused on delivering a narrow range of top-quality adult diapers and incontinence products at the lowest possible price to customers who live in the 48 contiguous states. We are also building a comprehensive adult diapers resource library for use by anyone who is struggling with incontinence.
Contact: Kate Kew, director of public relations GoldenAgeMedical.Com 843-771-3391 http://www.goldenagemedical.com
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