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Gold Standard for Lice Removal Opens in Lincoln Park to Save School System $2.5 million
Date:10/23/2007

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"The Chicago school system constitutes 400,000 kids, each of whom represent a $25-dollar-per-day Federally funded subsidy," said Hair Fairies founder, Maria Botham. "Lice infestation is literally cutting funding from schools, and in this district it may represent millions of dollars. Our business mission is to make a socially positive impact and provide all the support we can for Chicago Public Schools, which has been called the 'worst school system in the U.S.' The last thing they need are budget cuts."

Hair Fairies (http://www.hairfairies.com), founded in 1999, is the only non-toxic and guaranteed solution for the #1 reason why children miss school in the U.S.: head lice infestation. Lice are equal opportunity parasites and are spread by head-to-head contact. The brainchild of Maria Botham, who develops social-mission businesses, Hair Fairies salons feature a 3-step, strand by strand process while young guests are treated to Game Boys and Nintendo diversions. Hair Fairies is endorsed by physicians and spawned the development of the Pediatric Scalp Care Specialists (PSCS). The nonprofit PSCS dispatches mobile treatment vans to the underserved areas of Los Angeles County schools and has joined hands with Harvard University to study the issue of lice infestation and its impact on the U.S. education system. A totally unique concept, Hair Fairies is quickly spreading from Los Angeles to New York to San Francisco and beyond.


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SOURCE Hair Fairies
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