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Gold Standard for Lice Removal Opens in Lincoln Park to Save School System $2.5 million

Lice #1 Reason for School Absenteeism, Hair Fairies Salon Success

Detangling Problem One US City at a Time

LOS ANGELES, Oct. 23 /PRNewswire/ -- The Chicago school system, known for being one of the nation's most challenged, will have the opportunity to save $2.5 million, which is threatened by a little known, but expensive problem: lice infestation. According to entrepreneur Maria Botham, lice infestation is the #1 reason for school absenteeism, and on average it costs the U.S. public school system over $500 million every year. Her chain of elegant stigma- busting Hair Fairies salons in America's major cities are detangling the big hairy mess one strand at a time, and will come to Lincoln Park, Chicago in December 2007. The salon will be located at 2336 North Clark Street, Chicago, Illinois 60614, 773.327.0800.

From celebrities to CEOs, head lice affects all socioeconomic levels. It hits hard and spreads like wildfire when uncontrolled. The problem is impacting the nation's schools, whose federal funding for each child's daily presence in school is squandered when they miss class. The issue has spawned a $100 million products industry, yet none of the chemical-based washes are effective.

Botham's Hair Fairies elegant designer-appointed salons rival any designer hair salon and provide Game Boys, Nintendo, children's videos on giant flat screens and portable DVD players to sit on kids' laps. High-end magazines and high-speed wireless access are provided for adults and trained staff educate and dispel myths about head lice. Hair Fairies technicians search through each client's mane a strand at a time. This is followed by two non-toxic treatments to insure that no nit, or egg, remains behind. The $95-dollar-an- hour necessity is covered by medical insurance, comes with a guarantee and includes the use of patented combs, enzymatic shampoos and rinses that get to the root of the problem by inhibiting the louse's ability to breed.

"The Chicago school system constitutes 400,000 kids, each of whom represent a $25-dollar-per-day Federally funded subsidy," said Hair Fairies founder, Maria Botham. "Lice infestation is literally cutting funding from schools, and in this district it may represent millions of dollars. Our business mission is to make a socially positive impact and provide all the support we can for Chicago Public Schools, which has been called the 'worst school system in the U.S.' The last thing they need are budget cuts."

Hair Fairies (, founded in 1999, is the only non-toxic and guaranteed solution for the #1 reason why children miss school in the U.S.: head lice infestation. Lice are equal opportunity parasites and are spread by head-to-head contact. The brainchild of Maria Botham, who develops social-mission businesses, Hair Fairies salons feature a 3-step, strand by strand process while young guests are treated to Game Boys and Nintendo diversions. Hair Fairies is endorsed by physicians and spawned the development of the Pediatric Scalp Care Specialists (PSCS). The nonprofit PSCS dispatches mobile treatment vans to the underserved areas of Los Angeles County schools and has joined hands with Harvard University to study the issue of lice infestation and its impact on the U.S. education system. A totally unique concept, Hair Fairies is quickly spreading from Los Angeles to New York to San Francisco and beyond.

SOURCE Hair Fairies
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