Gold Standard/Elsevier Launches MedCounselor Consumer Drug Informati...( TAMPA Fla. Aug. 6 /- ....),Health

TAMPA, Fla., Aug. 6 /PRNewswire/ -- Gold Standard/Elsevier, publisher of medication management solutions, announced today the launch of three MedCounselor consumer drug information modules for pharmacies and health information Web sites. MedCounselor educates consumers on how to take medications safely, assists in identifying unknown tablets or capsules and checks for drug interactions. The modules are indispensable in helping to increase consumer compliance to their drug regimens and avoid costly and sometimes deadly medication errors.

Developed from Gold Standard/Elsevier's award-winning drug information and medication management content for health professionals, MedCounselor provides evidence-based, easily understandable consumer medication information.

"Pharmacies and health Web sites are on the front lines of healthcare, serving as accessible and familiar resources for consumers who want fast, accurate answers to their health questions," said Karl Matuszewski, MS, PharmD, Vice President and Editor-in-Chief at Gold Standard/Elsevier. "The sound, timely and useful information available through MedCounselor makes it a trusted resource that consumers will return to often for medication guidance and support."

MedCounselor's modules include:

• Drug Information: Updated "live"; covers need-to-know instructions for all commonly prescribed U.S. prescription drugs, plus hard-to-find information on herbals, vitamins and over-the-counter (OTC) products.
• Drug Interactions: Screens for interactions between prescription, OTC, herbal and nutritional products, as well as caffeine, food, tobacco and alcohol; severity rankings help to prioritize the alerts.
• Drug IDentifier: Assists consumers in identifying unknown tablets and capsules; allows for se
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