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Gold Mobile Partners With United Preference To Deliver Incentives For GoMo Health Mobile Engagement Platform
Date:7/16/2014

umers are more engaged with wellness behaviors and activities throughout a benefit year,” said Mark Hall, CEO of United Preference. “With over 90% of consumers owning cell phones today, we believe the partnership between Gold Mobile’s GoMo Health Platform and our proprietary incentive delivery platform, will significantly enable our large health plan and employer clients to realize better overall program results.”

Gold Mobile today drives engagement programs for some of the largest health plans and is also a leading provider for Medicaid Managed Care Organizations such as Monroe Health, Riverside Health, Driscoll Health, and El Paso First Health Plan among numerous others. The GoMo Health Concierge Care platform utilizes behavioral engagement methods, enabling healthcare organizations to personalize their communications throughout the day in order to change lifestyle habits and encourage better health. Concierge Care has a unique way of communicating complex content in small, “snackable” bites, while empowering a patient to initiate a digital conversation with their health provider or care manager.

About United Preference Corp
United Preference administers wellness incentives and other wellness benefit dollars more efficiently with its Tailored Spend™ Payments Platform and Prepaid Cards. United Preference customizes retail acceptance of its cards so they can only be used to purchase items like healthy foods, athletic gear, and supplements conducive to healthy lifestyle; or pay for health related services, including weight control programs, smoking cessation, and fitness. Real-time data and behavior analytics drive better engagement and compliance in programs, and improved overall results. To realize greater efficiency and transparency in your wellness programs, visit http://www.unitedpreference.com.
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