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'Go and Good Things Happen' with (BUGABOO)(RED)
Date:9/9/2009

HERMOSA BEACH, Calif., Sept. 9 /PRNewswire/ -- Bugaboo is joining forces with (RED) to empower parents across the globe to participate in the fight against AIDS in Africa. Bugaboo, a modern mobility company, is encouraging parents to GO ... go outside, go discover, go experience. Through the new partnership with (RED), Bugaboo is inspiring people, and providing an opportunity for our customers to not only improve their own lives, but also the lives of others.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090909/LA72521)

As of October 1, 2009, with any Bugaboo purchase, Bugaboo will contribute 1% of their total revenue to the Global Fund to help fund AIDS programs in Africa with an emphasis on the health of women and children. The funds support programs that are designed by each country based on their unique needs and that often include delivery of lifesaving antiretroviral treatment and support for treatment to help prevent the transmission of HIV from mother to child. (RED) was founded in 2006 to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa.

Parents who choose Bugaboo are not only choosing a well designed performance stroller but they will also be making a conscious decision to support the Global Fund's AIDS grants in Africa. Whether they purchase from the existing Bugaboo range, or display their support by choosing from the (BUGABOO)(RED) Special Collection, their purchase ultimately benefits those affected by HIV and AIDS in Africa, including millions of mothers and children.

Available worldwide at launch, the (BUGABOO)(RED) Special Collection includes a Bugaboo Cameleon denim stroller featuring a unique black matte frame, dark denim fabric and a distinctive red brake
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