Sustained growth in population and increasing concerns for oral hygiene are considered the main factors contributing to market dynamism in the toothpaste industry. The global toothpaste market is projected to reach $12.7 billion by the year 2012.
San Jose, CA (PRWEB) October 29, 2008 -- Toothpaste market is one of the most dynamic segments of the oral care market. The frequency of product launches in existing segments of the market and genesis of new product segments contributes to continuous evolution of the toothpaste market. Increase in sales of oral hygiene products in major markets worldwide has largely resulted from growing awareness of hygiene and product innovation. New advancements have led to the launch of a variety of high-priced, value-added multifunctional products in several oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offering multiple functions are driving growth in the dentifrices segment.
Currently, for major toothpastes, averting tooth decay is not sufficient, which usually guarantee benefits such as fresher breath, healthier gums and whiter teeth. Technological advancements in recent years have altered the toothpaste segment to one that offers additional benefits besides just fighting cavities to customers. This made manufacturers to roll out products with a lot of additional features such as antioxidants, pain relieving pastes and silica-based pastes among others to sustain in the market.
Europe is the largest toothpaste market in the world and is projected to be worth US$5 billion by the year 2012, as stated by Global Industry Analysts, Inc. Asia-Pacific represents the fastest growing toothpaste market globally and is projected to register a compounded annual growth rate of over 4% during 2001-2010 period.
Numerous product launches in the oral care market in general, are expansions of recognized brands. Marketers realize that there is more demand for products that provide whitening and odor-fighting benefits. Taking advantage of recognized brand names is one strategy through which oral care marketers can bring innovative and novel products into the market.
The report, titled "Toothpaste: A Global Strategic Business Report", published by Global Industry Analysts, Inc., provides a comprehensive review of market dynamics, product overview, product introductions/innovations, and recent industry activity. The study also analyzes market data and analytics in value sales for regions such as United States, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America by the following product segments - Regular, Anti-Caries, Whitening, Children's, Desensitizing, Gum Protection, Multi-benefit, Tartar Control, and Others.
Key players dominating the global toothpaste market include Church & Dwight, Colgate-Palmolive, GlaxoSmithKline, Henkel, Johnson and Johnson, Procter & Gamble Company, and Unilever.
For more details about this research report, please visit http://www.strategyr.com/Toothpaste_Market_Report.asp.
About Global Industry Analysts, Inc.:
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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