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Global Toothpaste Market to Reach $12.7 Billion by 2012, According to a New Report by Global Industry Analysts, Inc.
Date:10/29/2008

Sustained growth in population and increasing concerns for oral hygiene are considered the main factors contributing to market dynamism in the toothpaste industry. The global toothpaste market is projected to reach $12.7 billion by the year 2012.

San Jose, CA (PRWEB) October 29, 2008 -- Toothpaste market is one of the most dynamic segments of the oral care market. The frequency of product launches in existing segments of the market and genesis of new product segments contributes to continuous evolution of the toothpaste market. Increase in sales of oral hygiene products in major markets worldwide has largely resulted from growing awareness of hygiene and product innovation. New advancements have led to the launch of a variety of high-priced, value-added multifunctional products in several oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offering multiple functions are driving growth in the dentifrices segment.

Currently, for major toothpastes, averting tooth decay is not sufficient, which usually guarantee benefits such as fresher breath, healthier gums and whiter teeth. Technological advancements in recent years have altered the toothpaste segment to one that offers additional benefits besides just fighting cavities to customers. This made manufacturers to roll out products with a lot of additional features such as antioxidants, pain relieving pastes and silica-based pastes among others to sustain in the market.

Europe is the largest toothpaste market in the world and is projected to be worth US$5 billion by the year 2012, as stated by Global Industry A
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Global Toothpaste Market to Reach $12.7 Billion by 2012, According to a New Report by Global Industry Analysts, Inc.
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