Navigation Links
Global Pharmaceutical Launches: Best Practices for Winning Product Launch Successes
Date:1/11/2008

CHAPEL HILL, N.C., Jan. 11 /PRNewswire/ -- Today's top-level pharmaceutical companies devise a well-crafted launch strategy and seat the team that will carry out the plan as early as possible in product development, according to a study by pharmaceutical research firm, Best Practices, LLC.

As the marketplace becomes increasingly competitive, pharmaceutical companies are looking to invest people and money earlier in the product research and development phases than ever before.

"Best Practices in Global Pharmaceutical Launches," available at http://www3.best-in-class.com/rr897.htm reveals successful launch strategies, critical transition points and typical market need gaps. The key findings in the report are invaluable for companies to move forward toward the objective of developing their own world-class marketing and product launch capabilities.

The leading practices, managerial insights and benchmark metrics in this report are drawn from in-depth surveys and lessons learned from interviews with more than 25 executives directly involved in 12 successful product launches. Additionally, pharmaceutical product launch information was gathered from many valuable sources, including Best Practices, LLC's own proprietary database.

An overview of some of the key findings:

-- Develop an integrated launch strategy to quickly achieve "share of

voice" in a competitive marketplace.

-- Create a cross-functional launch team to ensure a seamless product

rollout.

-- Develop the initial life cycle management three to five years before

launch to identify options early for sustained product growth.

The "Best Practices in Global Pharmaceutical Launches" report is broken into two parts. Part I analyzes investment patterns, timing and organizational structure of global marketing launches. It also identifies key launch activities that have the greatest impact on product success. Part II addresses critical strategic learning identified by benchmark partners.

Download a summary of "Best Practices in Global Pharmaceutical Launches" at http://www3.best-in-class.com/rr897.htm . For more information, contact Cameron Tew, senior manager of research and publishing, at 919-767-9246 or at ctew@best-in-class.com .

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, a pharmaceutical research and consulting firm, conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations. For more information, call 919-403-0251 or visit http://www.best-in-class.com.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Corbett Selected to Host the Only Midwest Global Awards Judging Competition
2. Tata Consultancy Services to Support Roches Global Capacity Building Initiative
3. Creative Technology Services Enhances its Global Competitiveness with Additional Regulatory Certifications
4. Briefing on a new Web resource to address global drinking water crisis
5. MDS Pharma Services Wins Award for Management of Global Malaria Trial
6. Neusoft Becomes First Global Growth Company Partner of World Economic Forum
7. Resonant Medical Appoints New Vice President of Global Sales
8. Transcept Pharmaceuticals, Inc. to Present at UBS 2007 Global Life Sciences Conference
9. The era of global aging: GSAs annual meeting to present new research on hot topics in aging
10. MEDEX Global Group & Harvard Medical International Join Forces to Create the Most Comprehensive Health Information Resource for International Travelers
11. Ultrasonix Adds Global Medical Imaging Into Its North American Sales Force
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2016)... ... February 09, 2016 , ... ... today the continuation of the ‘Pay It Forward’ program into 2016. BioPlus partners ... at our specialty pharmacy. , “Since our Pay It Forward program began, ...
(Date:2/9/2016)... (PRWEB) , ... February 09, 2016 , ... ... Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers department stores, announced it has raised ... of Wisconsin Cancer Center, Holden Comprehensive Cancer Center at the University of Iowa, ...
(Date:2/9/2016)... ... February 09, 2016 , ... IsoComforter, Inc., ... introduction of the newly designed, innovative shoulder wrap. The newly designed shoulder ... for the injured arm and shoulder to promote faster healing. It is highly ...
(Date:2/9/2016)... ... , ... i2i Systems, an early innovator and developer of population health management ... KLAS report, Population Health Management 2015: How Far Can Your Vendor Take You? ... (PHM). The latest KLAS Report, leveraging over 200 user interviews, shines a light ...
(Date:2/8/2016)... , ... February 08, 2016 , ... ... its newly redesigned website, federallabs.org . The site houses a wealth of ... available federal technologies through the process called technology transfer (T2). As a network ...
Breaking Medicine News(10 mins):
(Date:2/9/2016)...  Axovant Sciences Ltd. (NYSE:  AXON), a leading ... dementia, today announced further details of three new ... aspects of Lewy body dementia, a disease affecting ... out of the three studies were recently initiated ... this quarter. In addition, the Company reported financial ...
(Date:2/9/2016)... SAN FRANCISCO , February 9, 2016 ... a biotechnology company focused on developing products for Regenerative ... will be a featured presenting company at Source Capital ... place on February 10-11, 2016 in New ... given on Wednesday, February 10, 2016 at 12:30 pm ...
(Date:2/9/2016)... -- The global prefilled syringes market accounted for $3,905.1 ... grow with a CAGR of 12.9% during 2015-2020. Among ... the global prefilled syringes market, with 90.1% share in ... The global market of prefilled syringes is up surging ... increasing demand for vaccines, increasing prevalence of chronic and ...
Breaking Medicine Technology: