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Global Pharma Integrates Imperium(TM) to Support Launch Content ROI Initiatives!
Date:10/13/2008

Modevity's Imperium(TM) Market Leading Content Rights Management System Supports Global Pharma Client in Closing the Loop on Their Content Spend

WEST CHESTER, Pa., Oct. 13 /PRNewswire/ -- Modevity, LLC announced today that a leading global pharmaceutical manufacturer has integrated Modevity's Imperium technology to become the primary platform for the secure distribution, data collection, viewer tracking and reporting analytics for their new product video content. Imperium is applied to this new medical educational and promotional content which is then provided to targeted physicians using multiple distribution methodologies. Imperium tracks all content viewing activities and collects physician provided information both pre- and post-view. All data is then made available through the Imperium Management Console for reporting and analytics.

Modevity's Imperium(TM) product is a state-of-the-art content rights management system that offers life sciences companies a flexible platform for the secure distribution, content management, custom data collection, viewer tracking and reporting analytics for their digital content utilizing any distribution methodology including Streaming, CD/DVD, Flash Drive, or even eMail attachment.

Today's pharmaceutical organizations are regularly presented with market and technology challenges and opportunities. From advanced physician portals, social networking tools to streaming video, closed loop strategies and now content rights management technologies.

"The Imperium product utilizes our proprietary encryption and licensing server technology to secure, manage, track and report on our client's digital content," stated Tom J. Canova, Co-Founder/CMO Modevity. Mr. Canova adds, "Imperium can become a powerful technology solution to support any Pharma's Closed Loop Marketing and Medical Education program initiatives."

"Organizations are becoming more dependent on virtual communications technologies such as video streaming, as a part of their communications and marketing mix," explains Ira M. Weinstein, Senior Analyst and Partner at Wainhouse Research. "However, moving these content items online exposes intellectual assets that must be protected and secured. Digital rights management solutions, like Modevity's Imperium, allow content owners to manage and control the distribution of their on-demand rich media content."

Modevity, LLC, is a leading digital media solutions company specializing in streaming media, virtual events and content management for distributed stakeholders through our RxConnex, eConnex and Imperium applications. As experts in implementing and integrating these solutions, Modevity enables returns on technical investments by helping clients use technology to increase productivity, drive revenues and improve their competitive positions. Modevity is headquartered in West Chester, PA.


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SOURCE Modevity, LLC
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