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Global Economic Meltdown - Is the European Cardiac Rhythm Management Market Spared?
Date:2/16/2009

LONDON, Feb. 16 /PRNewswire/ -- The Healthcare Group at Frost & Sullivan is pleased to announce its 2009 Quarterly Analyst Briefing Presentation on the European Cardiac Rhythm Management Market to be held on Wednesday, 25 February, 2009 at 4 p.m. GMT.

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Cardiovascular disease (CVD) is the leading cause of premature death on a global scale and is projected to remain so in the near future. CVD encompasses coronary artery disease, hypertension, heart failure and cardiomyopathy. The mechanical failure of the heart due to CVD affects the conduction system of the heart. Depending on the level of malfunction, the manifestation of outcome varies from angina pectoris to ventricular arrhythmia.

Demographics such as the increasing baby-boomer population, sedentary lifestyle, and increased disorders such as obesity, diabetes, smoking and others often result in cardiovascular ailments like for example arrhythmia, congestive heart failure, cardiomyopathy, and atherosclerosis. Rising awareness for such ailments and potentially increasing diagnostics help to attract interest of the target population.

At the same time, the Western European industry for Cardiac Rhythm Management is facing a high degree of consolidation, which has led to strenuous competition. The major participants in the market try to acquire the smaller ones, making it difficult for the niche participants to survive. Brand loyalty of devices forms an additional factor that creates a hostile platform for new players entering the market, because customers are often loyal to their chosen brand which reflects in their repurchase behaviour.

Collaborative partnerships, together with technological innovations and scalability will therefore determine the future of this market.


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SOURCE Frost & Sullivan
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