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GlaxoSmithKline Consumer Healthcare to Reach 85 Percent of the World's Smokers with Quit Aids
Date:3/9/2009

otine(2).

"Many smokers around the world want to quit, but do not have the necessary information or resources to do so effectively. Increasing the accessibility of products designed to help smokers quit is a positive step towards a smoke-free world," said Dr. Randeep Guleria, professor, Department of Medicine, All India Institute of Medical Sciences. "With their recently passed ban on smoking in enclosed public places, India's government is sending a strong message to its more than 120 million adult smokers(1) that they are serious about stemming the persistent widespread tobacco use in India. Encouraging the use of cessation aids such as therapeutic nicotine is the next step towards ridding this country of a perilous health issue."

The global implications of continued tobacco use are staggering:

  • Tobacco use is the number one preventable cause of death and disease, projected to cause one billion deaths in the 21st century unless effective interventions are implemented(2).
  • More than one in three adults worldwide (more than 1.1 billion people) smokes, 80 percent of whom live in low- and middle-income countries(2).
  • If current smoking patterns continue, it will cause some 10 million deaths each year by 2020 and 70 percent of these will occur in developing countries(2).
  • In the United Sates alone, tobacco dependence costs the nation almost $200 billion - more than $96 billion per year in direct medical expenses and $97 billion in lost productivity(3).

Safety and Efficacy of GlaxoSmithKline's Therapeutic Nicotine

Therapeutic nicotine including the NiQuitin lozenge and patch (brand name Nicabate in Australia) can help relieve withdrawal symptoms during smoking cessation(3). Research from more than 110 clinical trials involving over 40,000 participants have established the safety and efficacy pro
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SOURCE GlaxoSmithKline Consumer Healthcare
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