Give those Fat Pants to Santa this Holi... (ent of women say that they are wat...)

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Give those Fat Pants to Santa this Holiday Season

Date:11/15/2007

ent of

women say that they are watching what they eat, most do not make and

stick to holiday eating goals.

(1) The Special K(R) Holiday Defense Survey was conducted by Braun

Research and fielded among 524 women via telephone April 24-27, 2007.

The margin of error is +/-six percent.

'Tis the Season ... To Eat a Little More

The holiday season presents some of the most difficult "moments of truth" -- times of temptation to eat or drink something they might later regret. Many people chose to overindulge because it is the holiday season. Special K wants them to know that they can indulge and stay on track with weight-management goals.

Special K(R) products offer convenient, all-day tools to help consumers stay on track with their weight-management goals during the holiday season. Great-tasting options include Special K2O(TM) Protein Waters, Special K(TM) Protein Meal Bars and Special K(TM) Protein Snack Bars. Substituting Special K(R) products for less-than-healthy temptations is a great option for people to manage their waistlines without skimping on great taste or convenience.

Tips and Tools for Holiday Defense

To help take the guesswork out of staying committed to weight-management goals during the tempting holiday season, Special K teamed with registered dietitian and president of Park Avenue Nutrition Spa, Lisa Cohn.

"The holiday season represents one of the biggest challenges for weight- conscious consumers with all the parties and festivities where delicious, but unhealthy food is abundant," says Cohn. "But by arming ourselves with a few strategies for more sensible holiday eating, it's simpler to stay on track without feeling too much sacrifice."

Cohn offers the following five strategies for consumers to stay committed to their weight-management goals during the holidays:

-- Eat meals and snacks regularly. A diet high in protein and fiber

throughout the day will
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GOOD

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