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Give those Fat Pants to Santa this Holiday Season

Special K Reveals Holiday Eating Survey Results, Offers Five Defense Tips

for Over Feasting

BATTLE CREEK, Mich., Nov. 15 /PRNewswire/ -- "I'm so stuffed I couldn't possibly eat another bite," we mildly insist before taking a bit more. Then out come the "fat jeans," and in more severe cases, the elastic-waist pants. At every turn, women face tinseled temptation: cookies, pies and eggnog. Throughout this two-month holiday time full of "moments of truth," one anxiety lurks in our thoughts -- how to undo the damage the holiday season imposes on weight-management goals.

A recent survey conducted on behalf of Kellogg's(R) Special K(R) confirms that most overindulgent holiday moments are as predictable as getting the itchy wool sweater from Aunt Edna. So Special K(R) is offering five tips to defend against temptation and help ensure that those festive moments on the lips don't end up as a lifetime on the hips.

To Grandmother's House We Go ... And Then We Go Too Far

It's no secret many people gain weight during the holiday season. We know that the treats at grandmother's house usually demand second helpings, so we promise ourselves, hollowly, that we won't overdo it. But the Special K(R) Holiday Defense Survey(1) reveals some interesting ways that good intentions go awry. For instance:

-- Experts tell us to use smaller plates to avoid overeating. This is good

advice -- as long as we fill them with smaller portions too. Four-in-10

women admit to cheating on holiday eating goals, and some even try to

trick themselves into thinking they aren't overeating by piling hefty

amounts onto the smaller plates.

-- One of the biggest hotspots for holiday overindulgence is the kitchen

-- 34 percent of women are more likely to nibble too much while making

holiday cookies or other holiday foods.

-- Saying it and doing it are two different things. While 60 percent of

women say that they are watching what they eat, most do not make and

stick to holiday eating goals.

(1) The Special K(R) Holiday Defense Survey was conducted by Braun

Research and fielded among 524 women via telephone April 24-27, 2007.

The margin of error is +/-six percent.

'Tis the Season ... To Eat a Little More

The holiday season presents some of the most difficult "moments of truth" -- times of temptation to eat or drink something they might later regret. Many people chose to overindulge because it is the holiday season. Special K wants them to know that they can indulge and stay on track with weight-management goals.

Special K(R) products offer convenient, all-day tools to help consumers stay on track with their weight-management goals during the holiday season. Great-tasting options include Special K2O(TM) Protein Waters, Special K(TM) Protein Meal Bars and Special K(TM) Protein Snack Bars. Substituting Special K(R) products for less-than-healthy temptations is a great option for people to manage their waistlines without skimping on great taste or convenience.

Tips and Tools for Holiday Defense

To help take the guesswork out of staying committed to weight-management goals during the tempting holiday season, Special K teamed with registered dietitian and president of Park Avenue Nutrition Spa, Lisa Cohn.

"The holiday season represents one of the biggest challenges for weight- conscious consumers with all the parties and festivities where delicious, but unhealthy food is abundant," says Cohn. "But by arming ourselves with a few strategies for more sensible holiday eating, it's simpler to stay on track without feeling too much sacrifice."

Cohn offers the following five strategies for consumers to stay committed to their weight-management goals during the holidays:

-- Eat meals and snacks regularly. A diet high in protein and fiber

throughout the day will help take the edge off hunger between meals.

-- When you go shopping, take along a Special K Protein(TM) Snack Bar.

Waiting in line for gift-wrap can take a long time; snack on the bar to

tide you over until you can get home and have a sensible dinner.

-- Eat a sensible salad before attending a holiday party so you will be

less likely to overindulge while at the party.

-- Choose a smart indulgent snack before baking cookies in the evening,

like Special K(R) Chocolatey Delight cereal. The chocolatey bites in

the cereal will satisfy the desire for something sweet.

-- Some people use the "I break off small pieces of cookies because they

have fewer calories" excuse. But having bits and pieces of 12 cookies

can add up quickly. Indulge by having a cookie but remember to keep

everything in moderation.

A New Year, A New Beginning -- The Special K Challenge(TM)

Once it's time to take down the tinsel, many people also want to take off a few pounds. The Special K Challenge(TM) is a simple, great-tasting way to lose up to six pounds in two weeks without sacrificing great taste. The Challenge takes the guess work out of weight management by replacing two meals a day with Special K(R) products and finishing the day with a reasonable, healthy dinner.

Learn more about the Special K Challenge(TM) and Special K(R) products by searching for "Special K" at Yahoo.

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at

SOURCE Kellogg Company
Copyright©2007 PR Newswire.
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