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Gilbert Pritchard, Jr. Joins Board of Directors at Dreamerz Foods, Inc.
Date:12/27/2007

Former Avalon CEO brings leadership and entrepreneurial expertise to

Dreamerz(R)

SAN FRANCISCO, Dec. 27 /PRNewswire/ -- Dreamerz Foods, Inc., the creator of Dreamerz, the first ever all-natural sleep beverage, today announced Gilbert Pritchard, Jr., former chief executive officer of Avalon Natural Products, as the newest member of the San Francisco-based company's Board of Directors. Pritchard brings more than 25 years of experience leading mass market companies in the personal care and natural food industries including nSpired Natural Foods, Barbara's Bakery, Inc, and Sunfield Foods, Inc., a division of Nestle. Pritchard's leadership abilities, knowledge of the personal care and wellness market and operational proficiency will greatly benefit Dreamerz as it continues to broaden distribution and introduce new products under the healthy sleep and wellness portfolio.

Pritchard is a well-respected leader within the personal care industry and known for his ability to nurture and grow small, unique brands into multi- million dollar product lines such as Avalon Organics and Alba Botanica. During his tenure as CEO of Avalon, Pritchard increased sales by more than 80 percent through strategic and focused brand development and operational effectiveness. Avalon was sold in late 2006 by North Castle Partners, a leading private equity firm, to Hain Celestial for $120 million.

"In the complex health and wellness market, it's critical to work with experienced leaders who know how to build brands and create market share," said Ilya Nykin, chairman of the company's board of directors and managing director of Prolog Ventures, a founding investor of Dreamerz Foods. "Throughout his career, Gil has proven his strength in these areas. We are thrilled to have him join the board and look forward to leveraging his expertise to grow the Dreamerz brand."

Amanda Steele, CEO and founder of Dreamerz, explains "As a young compa
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SOURCE Dreamerz Foods, Inc.
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