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GfK Healthcare Implements DecisionQ's FasterAnalytics(TM) Modeling Software
Date:4/13/2009

New tool provides actionable insights for healthcare industry

WASHINGTON, April 13 /PRNewswire/ -- DecisionQ, a leader in data mining and analytical software and consulting today announced that GfK Healthcare, a global authority in providing fully-integrated healthcare market research and strategy, has acquired its FasterAnalytics(TM) software. FasterAnalytics(TM) will enhance GfK's portfolio of market research products and further strengthen its leadership position in the healthcare market research industry.

"FasterAnalytics(TM) enhances our ability to provide better insights to our clients for their strategic decisions. It allows us to more thoroughly explore and understand the complexity of both the pharmaceutical and managed care markets which standard analytical techniques would simply miss," states Andrew Douglas, AVP of Marketing Science at GfK Healthcare. "We strive to provide superior value to our clients, and our investment in DecisionQ's software is just one example of this commitment."

DecisionQ's proprietary software application uses unique and patented machine-learning technology to extract critical knowledge from data and generate graphical predictive models. Its mission is to improve the speed and quality of decision making by allowing its users to turn data into actionable insights.

"We're thrilled that GfK Healthcare feels that FasterAnalytics(TM) will be an instrumental tool in maximizing value for clients," shares Todd Radano, co-founder of DecisionQ. "Our software provides the ability to quickly analyze massive streams of data to uncover relationships and then predict specific outcomes relevant to client goals. A growing number of category-leading companies are realizing the added value of this insight and choosing FasterAnalytics(TM)." '/>"/>

SOURCE DecisionQ Corporation
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