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GfK Healthcare Implements DecisionQ's FasterAnalytics(TM) Modeling Software
Date:4/13/2009

New tool provides actionable insights for healthcare industry

WASHINGTON, April 13 /PRNewswire/ -- DecisionQ, a leader in data mining and analytical software and consulting today announced that GfK Healthcare, a global authority in providing fully-integrated healthcare market research and strategy, has acquired its FasterAnalytics(TM) software. FasterAnalytics(TM) will enhance GfK's portfolio of market research products and further strengthen its leadership position in the healthcare market research industry.

"FasterAnalytics(TM) enhances our ability to provide better insights to our clients for their strategic decisions. It allows us to more thoroughly explore and understand the complexity of both the pharmaceutical and managed care markets which standard analytical techniques would simply miss," states Andrew Douglas, AVP of Marketing Science at GfK Healthcare. "We strive to provide superior value to our clients, and our investment in DecisionQ's software is just one example of this commitment."

DecisionQ's proprietary software application uses unique and patented machine-learning technology to extract critical knowledge from data and generate graphical predictive models. Its mission is to improve the speed and quality of decision making by allowing its users to turn data into actionable insights.

"We're thrilled that GfK Healthcare feels that FasterAnalytics(TM) will be an instrumental tool in maximizing value for clients," shares Todd Radano, co-founder of DecisionQ. "Our software provides the ability to quickly analyze massive streams of data to uncover relationships and then predict specific outcomes relevant to client goals. A growing number of category-leading companies are realizing the added value of this insight and choosing FasterAnalytics(TM)."

Leading experts in the fields of decision analysis, statistics and machine learning have developed DecisionQ's innovative software and solutions, enhancing the quality of human judgment in an interactive, real-time environment and at a low marginal cost.

About DecisionQ Corporation

DecisionQ is a leader in predictive analytics software with expertise in the healthcare, life sciences, financial services and security industries. Its FasterAnalytics(TM) solution improves the speed and quality of decision making by allowing customers and quickly turn data into actionable insights. To learn more about DecisionQ's solutions, visit www.decisionq.com.

About GfK Healthcare

GfK Healthcare (www.gfkhc.com) is the largest provider of fully integrated custom health care marketing research in the United States. With the broadest range of custom and multi-client research offerings as well as innovative proprietary approaches to meet a product's needs across its life cycle, GfK Healthcare offers flexible marketing research resources, responsive to clients' evolving challenges. GfK Healthcare is part of the GfK Group, the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. The Group has 115 companies covering over 100 countries and a total of about 10,000 employees.

    Contact:
    Laura Phillips, Vehr Communications
    513.381.8347
    lphillips@vehrcommunications.com

    Jessica Makovsky, GfK Healthcare
    215.283.3200 x372
    jessica.makovsky@gfk.com


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SOURCE DecisionQ Corporation
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