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GfK Asia Reports: Malaysian Contact Lens Market Sees Strong Recovery in Second Half of 2009
Date:11/16/2009

Account Manager.

Distribution growth of the Contact lens is driven strongly by the Chain stores which account for 60% share of sales, versus the independent retailers. West Coast Malaysia has an estimated 2,100 optical retailers and optometrist, of which 50% are chain stores.

GfK Malaysia started the Optic's panel from January 2009 with an audit of Contact Lens. Lens Care Solutions audit will start in 2010, followed by Ophthalmic Lenses, Frames and Sunglasses.

About GfK Asia Pte Ltd

GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, automotive, gaming as well as digital imaging. GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets. This disciplined methodology, together with tight field operational control in every country, allows GfK Asia to produce high quality reports containing reliable information that our clients can use with confidence. Based in Singapore, with other offices in China, India and Japan, GfK Asia offers extensive coverage of the following countries: Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and India. For further information please visit our website: http://www.gfkrt.com

The GfK Group

The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. In financial year 2008, the GfK G
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