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GfK Asia Releases First Ever Malaysian Contact Lens Industry Retail Measurement
Date:4/16/2009

alls between the price ranges of RM50 -- RM100. The average price of each box of disposable contact lenses purchased over the last 3 months is RM65," said Jennifer.

Other than contact lens, spectacles lens and frames play a very critical part of the total Optics Industry. GfK Malaysia recent survey revealed that more than 30% of consumers visiting Optical stores are shopping for spectacles. The survey shows major spectacle lens brands well received by local Malaysians included brands such as Hoya, Essilor and Carl Zeiss.

GfK Malaysia will begin to track spectacles lens and other optical products imminently to provide the industry with a more complete view of the market in the near future. These much needed studies currently do not exist in the industry and GfK Malaysia will help meet the industry needs.

With Malaysia Optics Industry measurement now in place, GfK Asia is well on track to offer clients a regional perspective of the optics industry in Asia. Existing measurements in place now include Japan, China, Korea, Taiwan, Hong Kong & Singapore.

About GfK Asia Pte Ltd

GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, gaming as well as digital imaging. GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets. This disciplined methodology, together with tight field operational control in every country, allows GfK Asia to produce high quality reports containing reliable information that our c
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SOURCE GfK Asia Pte Ltd
Copyright©2009 PR Newswire.
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