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GfK Asia Releases First Ever Malaysian Contact Lens Industry Retail Measurement
Date:4/16/2009

SINGAPORE, April 17 /PRNewswire-Asia/ -- GfK Asia is pleased to release its first ever Malaysia contact lens retail measurement for the optical industry today in line with the 14th MAPO (Malaysian Association of Practicing Opticians) Fair 2009. According to our recent survey in Malaysia, 25% of consumers visit an optical store to buy contact lens. This is close to the Asian average of 28%. "Despite the current financial crisis, there is a steady demand for contact lenses in Malaysia and we see a lot of potential for this industry to grow in the coming years," quoted Jennifer Chan, GfK Malaysia General Manager. "70% of customers who visit optical shops in Malaysia are adults exemplifying more spending power, while other Asian countries only average 57% of adults. This clearly shows that the Malaysia Contact Lens market is less reliant on children and students," added Jennifer.

Strong presence of multinational brands is felt in Malaysia and collectively, they take up about 90% of the contact lens market. Currently the optics market has more than 2,000 optical shops across the West Coast of Malaysia accounting for about 80% of the Contact Lens sales. "Malaysia optics business is still fairly simple in competition. If you compare Malaysia with Taiwan where population level is about the same, Taiwan has more than 4,000 shops. The competition there is more intensive. Good distribution strategy with consistent channel efforts should enable contact lens players to do well anchoring their position as the market grows in the future," commented Stanley Kee, GfK Asia Commercial Director.

Within the disposal range of contact lens, monthly's wear type contributes 66% of value sales with dailies contribution taking another 17% while the rest occupies 17%, showing very simple market structure. "While the market is simple, Malaysian consumers is also price sensitive with more than 60% of market purchase value per box falls between the price ranges of RM50 -- RM100. The average price of each box of disposable contact lenses purchased over the last 3 months is RM65," said Jennifer.

Other than contact lens, spectacles lens and frames play a very critical part of the total Optics Industry. GfK Malaysia recent survey revealed that more than 30% of consumers visiting Optical stores are shopping for spectacles. The survey shows major spectacle lens brands well received by local Malaysians included brands such as Hoya, Essilor and Carl Zeiss.

GfK Malaysia will begin to track spectacles lens and other optical products imminently to provide the industry with a more complete view of the market in the near future. These much needed studies currently do not exist in the industry and GfK Malaysia will help meet the industry needs.

With Malaysia Optics Industry measurement now in place, GfK Asia is well on track to offer clients a regional perspective of the optics industry in Asia. Existing measurements in place now include Japan, China, Korea, Taiwan, Hong Kong & Singapore.

About GfK Asia Pte Ltd

GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, gaming as well as digital imaging. GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets. This disciplined methodology, together with tight field operational control in every country, allows GfK Asia to produce high quality reports containing reliable information that our clients can use with confidence. Based in Singapore, with other offices in India and Japan, GfK Asia offers extensive coverage of the following countries: China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and Australia. For further information please visit our website: http://www.gfkrt.com .

The GfK Group

The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. In financial year 2008, the GfK Group achieved sales of 1,220.4 million Euros. The Group has 120 companies operating in more than 100 countries. Of a total of approximately 10,000 employees (as at December 31, 2008) more than 80% are based outside Germany. For further information, visit our website: http://www.gfk.com .

    Editors Notes:

    -- GfK Asia currently tracks contact lens market in China (3 cities:
       Beijing, Shanghai and Guangzhou), Korea (5 Regions: Seoul, Inchon,
       Kyonggi, Kyongbuk, Kyongnam), Taiwan, Hong Kong, Singapore and
       Malaysia.
    -- In November 07 GfK Group took over the optics panel from The Nielsen
       Company in Japan. This acquisition allows GfK a very strong measurement
       representation to the world market for Optics industry.
    -- In January 2009, GfK Group acquired The Nielsen Company's optics panel
       in the USA.

    Media Contact

     Lisa Williamson
     Bryant Williamson Communications
     Tel:   +65-9100-4097
     Email: Lisa@bryantwilliamson.com

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SOURCE GfK Asia Pte Ltd
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