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GfK Asia Expands into Regional Optics Industry Following Partnership with Singapore Opticianry Practitioners (SOP)
Date:9/10/2009

beat performance in the Singapore economy, members of the SOP association will benefit from information that highlights the gaps in the current optics market.

"This MOU will enable SOP to provide their members with information from a business centric perspective. More importantly, both SOP and GfK will set a platform of co-operation, supporting each other in mutually beneficial programs including seminars. Globally, GfK has been monitoring the optical products marketplace since 1995 and supports the industry in numerous ways and this latest partnership with SOP affirms GfK's dedication to the industry," said Mr Kee.

This latest partnership will add and build on existing partnerships GfK Asia established in other Asian markets, including Korea, Malaysia and China, where the company has set up partnerships with KOA -- Korea Optical Association, MAPO -- Malaysia Association of Practicing Opticians, SOOA -- Shanghai Optometric and Optical Association, respectively.

For more information on SOP please refer to the following web address http://www.sop-association.sg/

About GfK Asia Pte Ltd

GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, gaming as well as digital imaging. GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets. This disciplined methodology, together with tight field operational control in every coun
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SOURCE GfK Asia Pte Ltd
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