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GfK Asia Expands into Korea Optics Industry Partnership Network

SINGAPORE, June 22 /PRNewswire-Asia/ -- 11th of June 2009, marks yet another important new beginning for GfK Asia as well as the Optical industry in Korea. Recognizing the importance to have a neutral party measuring the trends and performance of the optical market in Korea, the Korean Optometric Association (KOA) and GfK Korea inked the partnership agreement between both organizations. This partnership will add and build on the partnerships GfK Asia attained in Malaysia and China. The partners are MAPO - Malaysia Association of Practicing Opticians, SOOA - Shanghai Optometric and Optical Association.

Mr. Lee Jung Bae, the new President of KOA, is excited by the new partnership with GfK Korea and look forward to GfK's knowledge on the retail market scene in Korea.

The association will also support GfK by endorsing GfK as the valued partner for the association's members to cooperate with GfK Korea for the market measurement. Present at the partnership signing session also was Mr. Kim Dae Hyun, Vice President of KOA, and Mr. Son Min Kyu, Retail Service Manager of GfK Korea. Both parties expect a fruitful partnership to promote the Optics Industry in Korea.

"Currently besides franchise stores' data, we don't have any statistical or analytical data of the domestic optics market. Through the partnership with GfK Korea, it would help the association's decisions making and solve the current issues by analyzing the precise optics market size, characteristics, and retail structure for the good of the optics industry development." commented Mr. Lee.

Mr. Kwon Moon, Country Manager of GfK Korea, assured KOA, GfK Korea's best effort to provide insights on the market and would also support other seminars and events hosted by KOA to promote the industry. It is also in KOA President, Mr. Lee's interest to advice their members to actively use research data from now on as a means to assist them in developing their business. This is also in line with accelerating the 17th KOA Executive's Work Plan for escalating optometrist's rights and interest according to Mr. Lee.

For the Korean version of the above content please KOA website shown below.

About GfK Asia Pte Ltd

GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, gaming as well as digital imaging. GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets. This disciplined methodology, together with tight field operational control in every country, allows GfK Asia to produce high quality reports containing reliable information that our clients can use with confidence.

Based in Singapore, with other offices in India and Japan, GfK Asia offers extensive coverage of the following countries: China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and Australia. For further information please visit our website:

The GfK Group

The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. In financial year 2008, the GfK Group achieved sales of 1,220.4 million Euros. The Group has 120 companies operating in more than 100 countries. Of a total of approximately 10,000 employees (as at December 31, 2008) more than 80% are based outside Germany. For further information, visit our website:

    Editors Notes:

    -- GfK Asia currently tracks contact lens market in China (3 cities:
       Beijing, Shanghai and Guangzhou), Korea (5 Regions: Seoul, Inchon,
       Kyonggi, Kyongbuk, Kyongnam), Taiwan, Hong Kong, Singapore and
    -- In November 07 GfK Group took over the optics panel from The Nielsen
       Company in Japan.
    -- In January 2009, GfK Group acquired The Nielsen Company's optics panel
       in the USA.
    -- Photographs of Korean Optometric Association and GfK Korea are
       available with this release. To receive a copy or for further
       information, please contact Lisa Williamson at email

    Media Contact

     Lisa Williamson
     Bryant Williamson Communications
     Tel:   +65-9100-4097

SOURCE GfK Asia Pte Ltd
Copyright©2009 PR Newswire.
All rights reserved

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