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Get More Bang for Your Buck at the Grocery Store
Date:9/30/2008

Chances to Win $150 in groceries at http://www.whymilk.com/value_sweeps

New Nutrition Tools to Maximize Household Grocery Budgets at

http://www.whymilk.com/value

WASHINGTON, Sept. 30 /PRNewswire/ -- From September 29 to October 12, consumers hungering for a little financial freedom from the grocery store grind can enter the "Milk Your Budget" sweepstakes at whymilk.com/value_sweeps. Five visitors each day will have the chance to win $150 in groceries.

As families economize on groceries one thing they should not cut back on is nutrition. At about 25 cents per 8 ounce glass, on a gallon basis, milk offers more nutrients per penny than almost any other beverage option in the supermarket -- providing key vitamins and minerals like calcium and vitamin D that are important for the entire family.

Log on to http://www.whymilk.com/value_sweeps to enter the "Milk Your Budget" sweepstakes. Visit http://www.whymilk.com/value for new tools to help maximize household grocery budgets and to learn about the economic and nutritional value of milk.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.


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SOURCE Milk Processor Education Program
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