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Get INSPI(RED) This Mother's Day
Date:4/23/2008

The Best Gifts to Receive This Season are Those That Give Back and Support

the Fight Against AIDS in Africa

NEW YORK, April 24 /PRNewswire/ -- Christy Turlington Burns kicked off the Mother's Day festivities a few weeks early at the INSPI(RED) Mothers' Brunch in New York City on April 20th. Turlington, a (RED) ambassador, was joined by Helena Christensen, Liya Kebede, Mya, and other (RED) supporters to celebrate motherhood and to share the impact that (RED) is having on women and children in Africa.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080424/AQTH059)

By choosing (RED) this Mother's Day with gifts from (PRODUCT) RED partners, including Apple, Converse, Dell, Emporio Armani, Gap, Hallmark, Microsoft and Motorola, you can honor your mother with a thoughtful present that has long-lasting impact on mothers and children in Africa. A portion of the profits from each (PRODUCT) RED item goes directly to the Global Fund to invest in African AIDS programs with a focus on women and children.

It costs just $0.40 cents a day to purchase the two pills an individual with HIV/AIDS needs to stay alive. Yet severe poverty prohibits many from affording this treatment. (RED) works to help these individuals get the medicine they need to get healthy. By purchasing a (PRODUCT) RED gift for mom here in the United States, you'll automatically make a significant difference in the life of a mom on the other side of the world.

There's an amazing lineup of great and ever-giving (RED) gift ideas for Mom this year, including:
-- With a new series of Hallmark (PRODUCT) RED Mother's Day cards, it's

easy to find the one best suited for your mom. Complete the package

with a pretty journal and wrap it up with Hallmark's (PRODUCT) RED line

of wrapping paper, tissue and gift bags!

-- Technology heavy-weights
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