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Get Fit or Get Fat Releases Fall Fitness Fashion Line
Date:9/28/2013

Katy, TX (PRWEB) September 29, 2013

Friday Get Fit or Get Fat launched its fall fitness apparel line. The healthy living website added 12 new pieces to its workout collection as well as snapback hats in a variety of colors just in time for winter.

Get Fit or Get Fat CEO Iriel Franklin, who had a hand in designing all of her signature line – often coming up with the vision in her head then collaborating with an experienced designer to complete each piece – said the signature hoodies are her favorite new item.

“They just really sum up the whole mission of the brand,” said the 29-year-old Katy businesswoman, adding that the unisex items were both fun, sexy and functional – while getting out the message that people have a choice when it comes to fitness: get fit, or get fat.

For Franklin the message is a very personal one. A head accountant for the Cameron Premier Truck service, the New Orleans native became morbidly obese following a string of tragedies that began when Hurricane Katrina forced her out of her home just months after she completed her degree at the University of New Orleans in 2005.

After spending a short stent in Atlanta, Georgia, Franklin returned to Houston to help her father Claude take care of her ailing grandmother Rosalie in 2007. A year later her grandmother passed away and her father had a stroke. It was too much for the now pregnant Franklin, and when her father died of heart failure in 2009 shortly after moving back to New Orleans the walls came tumbling down around her.

“I became an emotional eater and just ate away all the stress,” she said “I had never been a small girl. I have always been overweight as long as I remember. I would work out and still be eating trash. Finally I just got tired of the never-ending cycle. I was tired of making excuses
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